About Balihoo

Who We Are

Balihoo, a leading provider of advertising productivity tools, dramatically streamlines the media buying process across all media types, allowing media buyers and sellers to shift more time from administrative work to high-value, strategic efforts. This combined efficiency results in better media plans, increased sales and an overall greater return on invested time and resources.

The State of the Media Industry

The media landscape today has become highly fragmented with a dizzying array of advertising channels and formats competing for a finite amount of advertising placements. At the same time, increasingly empowered consumers and evolving technologies are redefining how advertising is created, sold, consumed and tracked.

Against this backdrop, media buyers have the formidable task of developing highly targeted and scalable media plans in an environment of increasing budget and performance pressure.  Media owners are challenged to better position their properties amidst a growing field of options and drive inefficiencies out of the sales process to increase both revenues and margins. 

What We Do

Understanding these developments in the media industry, Balihoo is passionate about creating tools that directly facilitate the exchange of data and dollars between media buyers and sellers to streamline the media buying process. 

Balihoo’s suite of advertising productivity tools help media owners and publishers across all mediums increase sales and lower costs while significantly improving overall customer service.  For media buyers, Balihoo delivers a significant competitive advantage by streamlining the media buying process resulting in better media plans, more efficient teams and increased customer retention and accountability. For sellers, Balihoo increases the percentage of inventory that is sold directly to buyers resulting in higher revenues and margins, a lower cost of sales and better customer service.

What We Make

To facilitate the process of buying and selling media, Balihoo has developed tools specifically designed for the unique needs of media owners and publishers, media buyers and local marketers:

Balihoo Publisher Edition
Balihoo Agency Edition
Balihoo Marketer Edition

How We Can Help
To learn more about how Balihoo can improve your productivity, please contact us.