Balihoo News
Brand Campaign Automation Key to Driving Channel and Field Sales Effectiveness in Expanding So-Lo-Mo
20-Feb-2013 --
BRAND CAMPAIGN AUTOMATION KEY TO DRIVING CHANNEL AND FIELD SALES EFFECTIVENESS IN EXPANDING SOCIAL, MOBILE AND LOCAL MARKETING WORLD
New CMO Council Report Finds Challenges in Localization Strategies As Chief Marketing Officers Look to Use New Digital Channels to Support Customer Enga..
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Balihoo Closes 2012 with Strong Customer Growth and Strategic Product Enhancements
24-Jan-2013 --
Local Marketing Automation Leader Welcomes New National Brand Clients, Expands Client Services and Product Management Staff
Boise, Idaho – January 24, 2013 – Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provider of Local Marketing Automation (LMA) tech..
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Balihoo Releases Five Essential Local Marketing Strategies for 2013
19-Dec-2012 --
Balihoo Releases Five Essential Strategies for Local Marketing Success in 2013
Lack of National Brand Attention on Critical Local Marketing ‘Must-Do’s’ a Detriment to Their Success
Boise, Idaho, December 19, 2012 – While a small percentage of national brand..
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Balihoo Launches Local Marketing Resource Center
11-Dec-2012 --
Balihoo Launches “Local Marketing Resource Center” as the Go-To Resource for National Brands with Local Marketing Needs
New Resource Center Offers a Steady Stream of Fresh Tips, Advice, Research and Tools for Implementing Successful and Measurable Local Marketing Campaigns
B..
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Balihoo Named Red Herring Global 100 Award Winner
30-Nov-2012 --
Balihoo Named Red Herring Global 100 Award Winner
Local Marketing Automation Leader Listed Among World’s Most Prestigious Technology Companies
November 30, 2012 – Boise, ID – Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provider of Local Market..
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National Brands Betting Big on Local Marketing in 2013, According to Balihoo Survey
01-Nov-2012 --
National Brands Betting Big on Local Marketing in 2013, According to Balihoo Survey
Digital Marketing Deemed Extremely or Very Important to National Brand Success with Mobile, Local Blogs and Online Customer Reviews Ranked Top 2013 Priorities
Boise, Idaho – November 1, 2012 &..
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Balihoo Named to Inc. 500|5000's America’s Fastest Growing Private Companies for Third Year in a Row
22-Aug-2012 --
Balihoo Named to Inc. 500|5000's America’s Fastest Growing Private Companies for Third Year in a Row
Local Marketing Automation Provider to National Brands Named to Prestigious List of Fast-Growth Companies
Boise, Idaho, August 22, 2012: Inc. magazine ranked Balihoo (www.balihoo.co..
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Balihoo Reports Record Growth in First Half of 2012
19-Jul-2012 --
National Brand Demand for Local Marketing Automation Solutions Drives Strong Growth
Boise, Idaho – July 19, 2012 – Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local ..
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Balihoo Survey Shows Majority of National Brands Investing in Local Marketing Initiatives
31-May-2012 --
Balihoo Survey Shows Majority of National Brands Investing in Local Marketing Initiatives
Tracking Local Marketing Return on Investment Remains a Top Challenge
Boise, Idaho – May 31, 2012 – Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provi..
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Brent Rasmussen Joins Balihoo's Board of Directors
02-Apr-2012 --
Brent Rasmussen Joins Balihoo’s Board of Directors
President of CareerBuilder North America Brings a Wealth of Business Innovation, Expansion and Revenue Growth Experience to Balihoo
Boise, Idaho, April 2, 2012 – Balihoo (www.balihoo.com), the premier provider of Local Market..
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Balihoo Promotes Shane Vaughan to Chief Marketing Officer
14-Feb-2012 --
Vaughan to Drive Balihoo's Growth Strategy as Premier Provider of Local Marketing Automation Solutions to National Brands
Boise, Idaho, February 14, 2012 – Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national bran..
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Top 10 Local Marketing Trends, Forecasts Successful Strategies in 2012
24-Jan-2012 --
As Local Marketing Automation Goes Mainstream, 'Local Web' Needs National Brand Attention
Boise, Idaho – Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced the most significant l..
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Balihoo Secures $5 Million in New Funding to Fuel Business Expansion and Continue Record Growth
12-Jan-2012 --
Financing Led by OpenView Venture Partners Supports Balihoo's Momentum as Rapidly Growing Provider of Local Marketing Automation Solutions to National Brands
Boise, Idaho - Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provider of Local Marketing Automation (LMA) technolo..
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Masco Cabinetry & Pearle Vision expand local marketing efforts w/ Balihoo CORE Digital Solution
03-Nov-2011 --
Balihoo’s CORE Digital gives national brands the ability to turn local affiliates in to sophisticated marketers
Boise, Idaho - Today, Balihoo (http://www.balihoo.com), the premier provider of Local Marketing Automation technology and services to national brands with local marketing nee..
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Pearle Vision Selects Balihoo for Local Marketing Automation
04-Oct-2011 --
Franchise First philosophy delivers industry-leading local marketing solution to franchisees.
Boise, ID – Pearle Vision (http://www.pearlevision.com (http://www.pearlevision.com/)), North America’s largest optical franchise, has selected Balihoo (http://www.balihoo.com (http://ww..
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Balihoo Appears on Inc. 500 Fastest Growing Private Companies List for Second Consecutive Year
14-Sep-2011 --
CMO’s at Fortune 500 Companies Continue to Focus on Local Marketing Automation, Fueling Balihoo’s Growth
Boise, ID – Balihoo (http://www.balihoo.com), the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs, ..
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Channel Experts Webinar - Practical Practices for Improving Channel Revenue Through Marketing
05-Oct-2010 --Channel Experts Webinar - Practical Practices for Improving Channel Revenue Through Marketing
Distinguished Panel to Share Channel Revenue-Building Expertise
Boise, ID – Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provider of Channel Marketing Automation tech..
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Balihoo Highlights How Local Marketers Are Driving the New Economy
16-Sep-2010 --
Balihoo Highlights How Local Marketers Are Driving the New Economy
Online, Social Media and Hyperlocal Trends Redefining Customer Engagement
Boise, ID (September 2010) — Economic challenges continue to confront businesses of every size, including the local marketing efforts of sma..
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Channels that will drive the local marketing revolution
10-Sep-2010 --
By Shane Vaughan (http://www.imediaconnection.com/profiles/iMedia_PC_Overview.aspx?ID=33431)
Note: Article orginally appeared in iMedia Connections - September 10, 2010 (http://www.imediaconnection.com/content/27514.asp)
Article Highlights:
Many local markete..
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Balihoo Ranked Among Fastest-Growing Private Companies on Inc. 500 List
24-Aug-2010 --
Leader in Local Marketing Automation Joins Exclusive List of Businesses Poised to Reshape Economy
Boise, ID – Balihoo (http://balihoo.com (http://www.balihoo.com/?Inc500PressRelease)), the premier provider of Local Marketing Automation technology and services to nat..
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Balihoo Wins Red Herring 100 North America Award
25-Jun-2010 --
Local Marketing Automation Leader Joins Prestigious List of Innovative, Industry-Disrupting Companies
(PRWEB (http://www.prweb.com/)) June 25, 2010 -- Boise, ID - Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provider of Local Marketing Automation technology and services ..
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Balihoo Selected as Finalist for Red Herring 100 North America Award
14-Jun-2010 --
Globally Recognized List Showcases Innovative Private Companies with Industry-leading Potential
Boise, ID – Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provider of Local Marketing Automation technology and services to national brands with local marketing n..
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In Praise of Boise
13-May-2010 --
Why space really is the final frontier in the internet age
Note: Article orginally appeared in The Economist - May 13, 2010 (http://www.economist.com/node/16112080?story_id=16112080): MOUNTAIN bikes hang from a rack in the offices of Balihoo, a software firm in Boise, Idaho. Many Balihoo ..
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Local Marketing Automation Continues to Build Momentum with National Brands
06-May-2010 --
Industry-leading new clients reinforce versatility and effectiveness of Balihoo’s Local Marketing Automation platform
Boise, ID (May 6, 2010) – Balihoo (www.balihoo.com (http://www.balihoo.com/)), the premier provider of Local Marketing Automation technology and services to n..
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Global Research Leader Gartner® Recognizes Balihoo as “Cool Vendor” in the Marketing Landscape
06-Apr-2010 --
Company Distinguished for Local Marketing Automation Innovation Across Mediums and Integrated Co-op Marketing Management
Balihoo (http://www.balihoo.com/), the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs, anno..
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Balihoo Launches Social Media Integration and Local Franchise Marketing Playbook at IFA
02-Feb-2010 --
Leading local marketing provider for franchise brands utilizes the International Franchise Association’s 50th Annual Convention to announce significant local marketing enhancements.
Balihoo, the premier provider of Local Marketing Automation technology and services to national franchi..
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Balihoo Demonstrates their Commitment to Simplifying the Local Marketing Process
12-Jan-2010 --
Balihoo, Inc. has jumped into 2010 by introducing their network of over 25,000 affiliates to several new enhancements and features – representative of the company’s ongoing dedication to improving the local marketing experience for its broad base of users.
Boise, ID (January 12, ..
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Balihoo Partners with Trade Promotion Management Association (TPMA)
07-Jan-2010 --
Leading co-op marketing software provider joins the premier membership organization dedicated specifically to the practice of trade promotion marketing
Balihoo, the premier provider of Local Marketing Automation technology and services to national brands, announced today that they have joine..
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Balihoo Predicts Top Local Marketing Trends for 2010
29-Dec-2009 --
Merging of time-tested tactics, new technology will lead the way during first year of new decade
This past year was not exactly what businesses had been hoping for — the down economy not only took its toll nationally, but posed unexpected challenges for local marketers. Balihoo, the p..
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Balihoo Proclaims 2010 the "Year of Integrated Co-op Marketing
17-Dec-2009 --For product manufacturers who sell through a reseller network, improving the effectiveness of their co-op marketing or co-op advertising programs likely represents their single largest revenue opportunity for 2010.
Balihoo (http://www.balihoo.com), a Local Marketing Automation vendor who provi..
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Balihoo Announces Integrated Co-op Marketing Solution
26-Oct-2009 --
Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs, today announced the wide availability of an Integrated Co-op Marketing solution.
Balihoo’s solution combines creative customization, loca..
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Balihoo Secures $7 Million in New Funding
26-Aug-2009 --Balihoo, the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs, today announced it has secured $7 million in new funding. Led by OpenView Venture Partners, this investment will enable Balihoo to expand sales and market..
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Balihoo Names Kevin Donaldson VP of Product Management
29-Jul-2009 --
Balihoo, the premier provider of Local Marketing Automation technology and services, announced today that Kevin Donaldson has been promoted to VP of Product Management.
In this role Donaldson will be responsible for overall product strategy and leading the efforts to identify and priori..
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Quiznos Selects Balihoo to Drive Local Marketing Success for its Franchise Owners
23-Jun-2009 --
Quiznos, one of the nation’s premier quick service restaurant chains and pioneer of the toasted sandwich, has chosen Balihoo to deliver a comprehensive Local Marketing Automation solution to its franchise owners, nationwide.
Balihoo’s solution combines industry-leading techn..
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Balihoo Provides New Tools to Translate National Marketing Strategies into Local Execution
16-Jun-2009 --
Balihoo, the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs, announced today that it has finalized the roll-out of a completely upgraded solution across all of its customers.
"This release incorporates the f..
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Starting Up: If You Want to Own a Franchise, Here's What You Should Know
21-May-2009 --
Franchising tends to increase during a recession as many aspiring entrepreneurs, driven by layoffs or job changes, finally decide to make their leap.
Many aspiring franchisees assume that their biggest challenge will be executing within the franchise system, but they quickly find that w..
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Free Fall’s Over, But Where Are We Landing?
09-May-2009 --
Back in September, when financial reality was still merely horrible but not yet catastrophic, a local software start-up called Balihoo was poised to expand.
It already sported the outward trappings of tech world success: an airy space in an old brick warehouse downtown, renovated with r..
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Balihoo Selected as one of the "Best Places to Work in Idaho"
02-Apr-2009 --
Balihoo, the premier provider of marketing technology and services to franchise organizations, has been identified by the Best Places to Work in Idaho™ as being among the Top Ten Smaller Employers in the state of Idaho.
The statewide survey and awards program was created by The Idaho B..
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Starting Up: Tough times are the right time for an integrated marketing plan
26-Feb-2009 --
One of my favorite mantras is, "The greatest fortunes are made in down markets." A reason for this is that as an economy decelerates, the cost of goods and services required to build a company correspondingly decreases. Among these costs are the media space and advertising services required..
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Balihoo Voted ‘Top Advertising & Marketing Web Application’ by CEOWORLD Magazine Readers
11-Feb-2009 --
Balihoo, the premier provider of marketing technology and services to franchise organizations, was voted as a "Top Advertising & Marketing Web Application" by the readers of CEOWORLD Magazine.CEOWORLD Magazine, billed as the premier leadership network for C-Level executives, used a pane..
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