Balihoo Names Kevin Donaldson VP of Product Management

Balihoo, the premier provider of Local Marketing Automation technology and services, announced today that Kevin Donaldson has been promoted to VP of Product Management.

In this role Donaldson will be responsible for overall product strategy and leading the efforts to identify and prioritize future development and integration of Balihoo’s software and service offering. Donaldson has spent the last two and a half years as Balihoo’s Director of Product Management.

"This promotion is not only indicative of the value and strategic thought that Kevin brings to Balihoo, but is also representative of the maturity of the product management function as we continue to add high-profile customers with varying needs," said Pete Gombert, CEO of Balihoo.

A veteran in the product management field, Donaldson has spent over ten years helping companies translate business and market needs into highly functional software products and service offerings. Having worked and consulted across many industries, including banking, retail, real estate, finance, manufacturing and heath care for companies including Deloitte Consulting, Toyota and Capital One, Kevin’s diverse experience will help to continually drive smart advancement of Balihoo’s Local Marketing Automation Platform.

"I am very excited about being a member of Balihoo’s executive team and look forward to continuing to build out the product management function to support the growth of Balihoo going forward," said Donaldson.

About Balihoo

Balihoo is the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.

Learn more about Balihoo and Local Marketing Automation by requesting the Local Marketing Automation white paper here.