Balihoo Voted ‘Top Advertising & Marketing Web Application’ by CEOWORLD Magazine Readers

Balihoo, the premier provider of marketing technology and services to franchise organizations, was voted as a "Top Advertising & Marketing Web Application" by the readers of CEOWORLD Magazine.CEOWORLD Magazine, billed as the premier leadership network for C-Level executives, used a panel of 15 top Internet and Web 2.0 executives to scour the marketing and advertising landscape to build a list of the top 2.0 Web applications used in advertising and marketing. The applications were evaluated based on ten primary criteria:

• Content
• Authority
• Navigation
• Design
• Accessibility
• Innovation
• Business sense and growth expectations
• Competition in market
• Management team
• Traffic

The survey, published in December 2008, asked CEOWORLD Magazine readers to vote for the application they believed scored the highest in all categories. Voting remains open, however with over 17,000 voters already having cast their ballot, Balihoo has a commanding lead over Google Adsense, the second place application.

The survey ranking can be viewed at http://ceoworld.biz/ceo/2008/12/22/top-advertising-marketing-web-applications-list/

Balihoo's primary product, Balihoo Marketer Edition, is revolutionizing the way franchisors implement distributed demand-generation efforts by centralizing the management and execution of all local marketing activities. Providing a branded environment, Balihoo streamlines the process by which local franchisees access and customize franchisor-approved creative and launch demand-generation campaigns across all mediums.

"It’s fantastic to receive this recognition from over 17,000 voters," said Pete Gombert, CEO of Balihoo. "Current and future customers alike are recognizing the value we bring to the distributed marketing model – giving national brands with local marketing needs the ability to effectively and efficiently implement demand generation activities at the local level."

Contact Balihoo directly to learn more about Balihoo Marketer Edition.

About Balihoo

Balihoo (www.balihoo.com), based in Boise, Idaho, is the premier provider of advertising technology and services to national brands with local marketing needs. Balihoo’s web-based marketing platform is a branded environment that streamlines the process by which local affiliates access and customize corporate-approved creative and launch demand-generation campaigns across all mediums.