Franchise and Co-op Organizations

Balihoo delivers a franchise and co-op Local Marketing Automation solution that gives the brand full visibility into all local marketing efforts and enables world-class marketing at the local level.

Local Marketing Automation Solution Components

World-Class Ad Builder—Franchisees can easily customize brand-approved templates across all mediums (TV, print, online, direct mail, etc.) to quickly develop local marketing materials that are highly effective and always on-brand.

Integrated Marketing Planning—World-class media and marketing planning services are integrated into the system to ensure franchisees are spending their local marketing dollars effectively. Best practices are shared across the network so the most effective tactics can be utilized by the entire franchise organization.

Fulfillment & Media Placement—Balihoo manages all fulfillment by utilizing a vendor-agnostic back-end system to ensure competitive pricing and excellent quality. Balihoo’s media experts plan and negotiate every marketing tactic, relieving the pain of vendor management from both the national and local marketing organizations.

Complete Reporting—Franchisors have complete visibility into marketing activities at the local, regional, or national level including total spend, media selection, and results reporting. Franchisees have easy access to all local marketing data and their comprehensive marketing calendar.

Balihoo Delivers

Franchise organizations that implement Balihoo’s Local Marketing Automation solution realize substantial and quantifiable benefits immediately:

Franchise and co-op marketing organizations can:

• Significantly reduce local-marketing costs at both the national and local levels.
• Increase revenue via local demand-generation tactics that drive more customers and dollars through the local outlets.
• Improve franchisee satisfaction by taking the complexity out of local marketing planning and implementation.
• Increase their ability to sell additional franchise locations using Local Marketing Automation as a key selling feature.
• Represent the national brand consistently in local marketing activities.
• Gain full visibility into all local marketing efforts.

Balihoo's Franchise Customers Include:

	Quiznos is a national chain designed for today’s busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants—Quiznos has chosen Balihoo to deliver a comprehensive Local Marketing Automation solution to its franchise owners, nationwide.
	Dogtopia has a clear mission to be the premier provider of the highest quality dog care in the United States, they continue to experience promising growth driven by quality service and leadership. Balihoo and Dogtopia share a passion for making the Franchisee successful and are working hard to provide the marketing tools and planning needed to execute and grow in the local marketplace. Solid media planning, customizable creative, and excellent support services are being utilized to make every promotion and campaign succeed.
	Founded in the best interest of the individual and the environment, Pizza Fusion combines a fresh, organic menu with an industry-leading environmental approach to restaurant service in chic dining destinations built to LEED certification standards. Balihoo is working to provide their franchisees a centralized platform with localized strategy. Full reporting and metrics provide the insight to help them develop campaigns with a significant ROI. Greater efficiency is good for both the environment and the bottom line.