National Brands

For national brands and product manufacturers, Balihoo provides a Local Marketing Automation solution that enables local dealers and outlets to efficiently and effectively drive branded demand-generation efforts at the local level. Balihoo is the de facto standard for distributed marketing organizations.

Local Marketing Automation Solution Components

World-class Ad Builder—Dealers can easily customize brand-approved templates across all mediums (TV, print, online, direct mail, etc.) to quickly develop local marketing materials that are highly-effective and always on-brand.

Integrated Marketing Planning—World-class media and marketing planning services are integrated into the system to ensure dealers are spending their local marketing dollars effectively. Best practices are shared across the network so the most effective tactics can be utilized by the entire dealer network.

Fulfillment & Media Placement—Balihoo manages all fulfillment by utilizing a vendor-agnostic back-end system to ensure competitive pricing and excellent quality. Balihoo’s media experts plan and negotiate every marketing tactic, relieving the pain of vendor management from both the national and local marketing organizations.

Complete Reporting—National brands have complete visibility into marketing activities at the local, regional, or national level including total spend, media selection, and results reporting. Dealers have easy access to all local marketing data and their comprehensive marketing calendar.

Co-op Marketing and Advertising—Balihoo’s Local Marketing Automation solution includes an optional co-op marketing and advertising module that will dramatically improve the ability of your resellers to drive demand at the local level.

Balihoo Delivers

National brands and product manufacturers that implement Balihoo’s Local Marketing Automation solution realize substantial and quantifiable benefits immediately.

National organizations can:

• Significantly reduce local-marketing costs at the both the national and local levels
• Increase revenue via local demand-generation tactics that drive more customers and dollars through the local dealers.
• Improve dealer satisfaction by taking the complexity out of local marketing planning and implementation.
• Represent the national brand consistently in local marketing activities.
• Retain full visibility into all local marketing efforts.

Balihoo's Co-Op Marketing Customers Include:

	Nobel Biocare is the world leader in innovative restorative and aesthetic dental solutions. Using Balihoo, Nobel provides a comprehensive direct-to-consumer marketing platform for their partners nationwide to plan marketing campaigns, develop all creative materials, and execute integrated marketing and advertising campaigns across all media types.
	Specialized Bicycles was founded in 1974 by riders for riders. Headquartered in Morgan Hill, California, with global distribution, the company focuses on making everyone’s time on a bike better by delivering functional and technically advanced equipment that provides a performance benefit. In their quest to provide a superior dealer experience through their exclusive IBD channel, Specialized is utilizing Balihoo to ensure alignment of local dealer marketing to the national Tour de France promotional launch.
	Kohler Co. is one of America’s oldest and largest privately held companies and is a global leader in the manufacture of kitchen and bath products, engines and power systems, furniture, and decorative tile.