Co-op Marketing and Co-op Advertising 

Balihoo’s Local Marketing Automation solution includes an optional co-op marketing and co-op advertising module that will dramatically improve the ability of your resellers to drive demand at the local level.

Integrated Co-op Marketing and Advertising

Integrated co-op marketing and advertising is a software-plus-services solution that functions across all mediums to allow manufacturers to seamlessly translate their national marketing strategies into local execution.

The key components of Balihoo's integrated co-op marketing solution are:

• Distribution and customization of assets
• Local media marketing planning
• Local media and marketing execution
• Measurement and reporting
• Co-op funding

Build a Better Co-op Marketing and Co-op Advertising Program

The below SlideShare presentation from Balihoo stresses the importance of asking the following questions:

• Is your co-op advertising budget being fully optimized?
• Can you guarantee coordination of timing and messages for product launches?
• Are you concerned about how your resellers represent your brand in their local markets?