Integrated Marketing Planning

Balihoo's Integrated Marketing Planning solution makes Ad Builder technology work. From a single location, local affiliates can plan and deliver campaigns integrating elements across all marketing mediums. Alternately, local media experts can provide sophisticated research, analysis, and planning services.

Integrated Marketing Planning Features

• Planning done by local affiliate or Balihoo media expert
• Analysis of industry and media trends
• Guidance tailored to local market, budget, and goals
• Twelve-month media schedule
• Detailed media tactics—traditional and new media
• Full calendar view of all media and marketing activities in a single location
• Recommended budget allocation
• Best practices shared across network of local affiliates

Integrated Marketing Planning Benefits

• Provide a single location through which to plan marketing activities across all mediums to significantly increase local affiliate participation in integrated, national marketing programs.
• Share best practices across a network of local affiliates to drive improvement in marketing across the entire ecosystem.
• Easily provide access to new and emerging media vehicles to local affiliates.
• Bring world-class media and marketing planning to your local affiliates.