Local Marketing Resources

Whitepapers

The Local Web: The Linchpin to Successful Local Marketing
As the number of U.S. Internet users and mobile device owners continues to increase, so too does the amount of online advertising channels available to local marketers. Download our whitepaper to learn how to capitalize on this growing audience.

Local Websites: Improving Channel Organization Marketing Results
The "Local Web" is the integrated, growing ecosystem of online media channels that collectively drive online local marketing. This paper explains how channel organizations can use marketing automation to create and implement local websites to ultimately contribute more to top-line revenue.

Local Marketing Automation: Translating National Strategies into Local Execution
As a franchise owner, product manufacturer or national brand leader, you know how critical it is that you enable your affiliates to effectively and efficiently generate demand at the local level. Check out this white paper to learn how to equip your local affiliates with the tools they need to be successful.

Integrated Co-op Marketing
Do you understand the key elements that lead to highly successful co-op marketing programs? Check out this white paper to get practical guidance on how to move your co-op program forward.

Reseller Adoption: Fixing the Biggest Co-op Advertising Program Issue
With a meager 50 percent of co-op advertising dollars corporations and manufacturers make available to their resellers being used, something in the co-op advertising ecosystem clearly isn't working. This whitepaper explores the main problems that limit successful reseller adoption.

Enabling Breakthrough Local Store Marketing
Is your local store marketing strategy breakthrough? Check-out this white paper to learn how to make your local store marketing 30 percent more effective.

Local Websites: Driving Sales Growth for National Brands
Marketing at the local level is a challenge for national brands, but local websites serve as the first step for all local marketing tactics – both online and offline. Local websites serve as the centralized landing pages through which all of the other tactics can be driven, tracked and measured. Download this whitepaper for an exercise in determining brand performance at the local level.

Local Websites: Helping Clients Leverage Local Market Strength
As a marketing services provider, you fully understand how important a local presence is for your national brand customers – it’s imperative to ensure consumers can find your clients’ resellers and products at the local level. Local websites do this – they are the first step required for national brands to build a local market presence.

E-Books

Local Franchise Marketing Playbook
Packed full of valuable information for marketing at the local level, this playbook will help your franchise understand the value and key elements of a true Local Franchise Marketing strategy. Check out this 24-page e-book to begin planning your game plan for local marketing success!

Webinars

Practical Practices for Increasing Channel Revenue Through Marketing
In the wake of the economic downturn, and slow, prolonged recovery, channel marketers are returning to the drawing board to figure out how to generate demand, and increase revenue. Often minimized as primarily order takers, a brand’s channel can be a powerful partner to generate demand.

Balihoo Collateral

• Balihoo Info Sheet
• Local Website Info Sheet
• CORE Digital Info Sheet
• Co-op Solution Info Sheet
• Ad-Builder Info Sheet