Importance of Automation for Marketing Partners
Without automation, it's virtually impossible for a marketing partner of a national brand to extend their campaigns across hundreds or thousands of local markets required for success.
Local marketing automation enables national brands, and their marketing partners, to use data and automation to execute on behalf of the national brand’s local affiliates using region-specific content to reach prospects in a timely manner with the right message at the right time.
National brands struggle with engagement at the local level. Instead of building a few assets to make available to their local channel, marketing partners can support the local market with content-rich local campaigns. Local marketing automation software and services make it easy for brands and their partners to execute on behalf of their local affiliates, ultimately driving more leads to the affiliates and increasing campaign performance.
Why Local Marketing Automation?
Campaigns will reach prospects closer to the point of purchase
- Consumer purchase behavior has changed: The local web is being used more frequently and more media types are incorporated in a typical decision making process
- Local automation enables national brands to maintain control longer in the communication and sales process
- The local web enables the use of geo-targeted tactics and content
Extend national campaigns to local markets fast
- Don’t allow your national campaign to trickle to the market—with local marketing automation the local campaign can launch when and where you desire
- Reach multiple local markets with as much effort as executing one national campaign
Gain insight into local markets via analytics; improve national campaign ROI
- Receive timely, aggregated results of local marketing efforts
- Use local analytics to identify in-market trends and improve national campaign efforts
Increase your customer’s measurable ROI; grow your business
- High performing campaigns result in more business for marketing partners and agencies
- Win/win results for brands, marketing partners, local affiliates and customers