The Local Web for Marketing Partners

The time has come to acknowledge the importance of The Local Web and build strategies to capitalize on it.

The "Local Web" is the integrated, growing ecosystem of online media channels that collectively drive local online marketing.

Consider these statistics:

• 82% of local searches follow-up offline via an in-store visit, phone call or purchase (TMP/comScore 2009)
• 61% of local searches result in purchases (TMP/comScore)
• 54% of Americans have substituted the Internet and local search for phone books (comScore Networks)
• 20% of all online searches (2.8 billion queries/month) and 33% of all searches via mobile web have local intent (Google 2010)

As a marketing expert, you already know that online media is gaining importance in the marketing mix because of its cost-effectiveness, the ability it gives marketers to interact on a more personalized level with their customers, and its ability to reach consumers when they’re searching for products and making comparisons.

This rapidly changing marketing environment places you in a challenging and exciting position:

• Opportunities in the local marketing space are growing exponentially and local mediums are cost-effective.
• Managing multiple local marketing efforts on behalf of your clients is time consuming, and may be next to impossible without the correct local affiliate data.
• Your firm is held responsible for the success of your clients’ national marketing campaigns; yet you are not privy to local market analytics and your campaigns may not be reaching consumers at that critical “last-mile” point.
• Your clients look to you as a thought leader in new marketing opportunities and consumer trends. Staying ahead of the curve is your business.

At Balihoo, we know this is an exciting time to be in marketing, and we are excited to partner with marketing companies and agencies to help them help their clients. To learn how Balihoo supports marketing partners and agencies, click here to schedule an appointment with Balihoo’s VP Business Development.

Download the whitepaper, The Local Web: Linchpin to Local Marketing Success