Solutions for Media Publishers

Balihoo addresses the unique needs of media owners and publishers by providing tools that:

1. Drive efficiency into their direct sales model, enabling the publisher to better service demand across a broader base of buyers
2. Facilitate incremental buys from existing customers
3. Enable the quick and efficient direct sale of premium, standard and remnant inventory
4. Facilitate a greater percentage of direct sales of inventory versus other sales channels

By selling directly to a broader base of buyers, media owners increase their revenue and margin and maintain greater control over their brand and pricing.

By increasing the percentage of inventory that is sold directly, media owners and publishers could significantly increase their revenues and margins. Moreover, they would gain greater control over their brand by selecting advertisers that are consistent with their brands.

The Balihoo Publisher Edition provides media owners and publishers with the tools to offer their inventory directly to media buyers through an elegant, intuitive and branded private label portal. The portal includes advanced search and campaign management tools that make it easier for buyers to find vehicles that match their specific campaign goals. The tool also makes it easy for owners to create cross-medium and segment-specific bundles that increase deal size and advertiser share-of-wallet.  And because media buyers will be able to self-serve their basic needs, publisher sales representatives will be able to shift their time and effort to more complex opportunities with higher margin potential.

To find out how Balihoo can help you capture a greater share of advertising campaign spend, contact us.