Local Marketing Automation for National Brands
Local Marketing Automation is critical to ensure brands can effectively translate national strategy into local execution.
Most national brands are successfully building their brand awareness, consideration and interest with their target audience at the national level. But taking those efforts to the final stage of influencing consumers near the point of purchase has been difficult. Until now.
Local marketing automation software and services enable national brands to control and expand the national brand at the hard-to-reach pre-purchase stage, ultimately increasing marketing ROI and sales revenue.
Traditionally, "marketing automation solutions" automate repetitive tasks associated with the marketing process, ultimately saving money and providing standardized analytics and reports. LOCAL MARKETING AUTOMATION TAKES IT TO THE NEXT LEVEL—to the LOCAL LEVEL where the majority of purchases take place. Local Marketing Automation provides the technology required to expand traditional and digital national marketing efforts and mediums to hundreds, and even thousands, of local markets.Back to Top