The Local Web for National Brands
The time has come for national brands to acknowledge the importance of The Local Web and build strategies to capitalize on it.
The "Local Web" is the integrated, growing ecosystem of online media channels that collectively drive local online marketing.
Consider these statistics:
- 82% of local searches follow-up offline via an in-store visit, phone call or purchase (TMP/comScore 2009)
- 61% of local searches result in purchases (TMP/comScore)
- 54% of Americans have substituted the Internet and local search for phone books (comScore Networks)
- 20% of all online searches (2.8 billion queries/month) and 33% of all searches via mobile web have local intent (Google 2010)
Online media is gaining importance in the marketing mix because of its cost-effectiveness, the ability it gives marketers to interact on a more personalized level with their customers, and its ability to reach consumers when they’re searching for products and making comparisons.
But taking advantage of the opportunities of the Local Web requires strategic planninginstead of one-off campaigns, and most National Brands do not have the resources required to manually manage multiple local executions. That’s where local marketing automation can help.
Click here to schedule an appointment to learn how your company can benefit from Local Marketing Automation and take advantage of The Local Web to increase marketing ROI and control your brand at the local levelBack to Top