Balihoo Names Alison Say Vice President of Sales, Paul Price Chief Architect

Fast-growing web-based services/software company adds to team of entrepreneurially-minded software and media professionals

Boise, ID; April 16, 2008 – Balihoo, the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums, announced today the appointments of Alison Say as Vice President of Sales and Paul Price as Chief Architect.

“We are pleased to introduce Alison and Paul to Balihoo’s growing team of intelligent and experienced software and media professionals,” said Pete Gombert, CEO of Balihoo.  “Their expertise will prove essential as we develop Balihoo into the choice for connecting media buyers and media sellers.”

Say is responsible for leading all sales activities, generating new business opportunities and identifying and driving strategic industry alliances for Balihoo. She has over 12 years of sales, marketing and consulting experience across both the technology and media industries.

Prior to joining Balihoo, Say worked for CMP Media in New York, where she was a Principal Consultant. At CMP, she helped technology companies develop and enable successful sales and marketing strategies on a global scale. She also led the global development, delivery and sales of CMP’s XChange Conference platform, launching events in Europe, the Middle East, Africa and Latin America.

With more than eight years of hands-on experience in developing professional Software as a Service (SaaS) applications, Price brings a broad technical knowledge and diverse set of tools, techniques and best practices to Balihoo.

Price played a key role in developing the software and building the team that created Clearwater Analytics, the leading institutional investment reporting company. The software systems and tools he created allowed a small team to efficiently manage over $5 billion in corporate cash for dozens of separate accounts while also managing additional trading strategies and hedge funds. 

About Balihoo

Balihoo (www.balihoo.com), based in Boise, Idaho, is web-based software that streamlines the media research, selection, and request-for-proposal (RFP) processes with on-demand data, and then aggregates all that information into one easy-to-use single location accessible by an entire company. Based on the world’s largest database of advertising opportunities, Balihoo helps media organizations make faster/better decisions and create more effective media plans by helping them easily find, gather, analyze and share data. For media owners, Balihoo extends the visibility and accessibility of advertising opportunities to drive interest and sales.

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