Ad Builder

"Balihoo's Ad Builder solutions helped our franchisees quickly and easily create branded marketing materials to drive demand in their local markets."
- Chris Ruszkowski, Vice President of Advertising and Marketing, Quiznos

Balihoo’s world-class Ad Builder sits at the heart of the Local Marketing Automation solution. It enables easy, inexpensive, and creative customization of advertising for distributed marketers that is always consistent with the national brand guidelines. Brand-approved templates are distributed by national marketing departments to local marketers for use across the following marketing mediums:

• Direct Mail
• Point of Purchase/In-Store Materials
• Television
• Radio
• Online Display
• Pay-per-Click Search Engine
• Newspaper Run of Paper and Freestanding Inserts
• Outdoor
• Magazine
• Social

Ad Builder Features

• Implement effective advertising materials quickly and easily using simple, step-by-step instructions with previewing options.
• Target local markets with corporate-approved, brand-consistent templates that can be easily customized to local conditions.
• Meet changing marketing needs with the flexibility to adjust and modify “anytime” advertisements according to demographics, seasonality, geographic differences.
• Deliver on-brand graphic elements through an integrated digital asset library.
• Expand your reach with the capability to upload, rent or purchase prospecting lists.

Ad Builder Benefits

• Dramatically reduce costs for creative distribution and local production.
• Simplify marketing at the local level by using a single system to customize creative across all mediums.
• Ensure consistently branded advertising.