Implementation

Fans of Gantt charts and Six Sigma project management principals will appreciate the professionalism and attention to detail Balihoo brings to every implementation.

Speed-to-market is our specialty—many of our clients’ Local Marketing Automation solutions go live just a few short weeks after engagement.

Components of Implementation

A closed-loop Local Marketing Automation platform becomes exponentially more valuable as more data is fed into the system by local users—both lowering overall costs and improving aggregate local-store marketing strategy. An effective implementation strategy smoothes this transition and can drive up to a 100% increase in local participation in national marketing programs.

Key components of implementation:

• Agreed upon implementation schedule
• Development/review of local-store marketing strategy
• Vendor selection
• Portal design
• Creative templates designed and uploaded
• Integration with existing intranet (optional)

Critical Success Factors

Through our broad experience, we have identified a number of key factors that help drive the successful implementation of a Local Marketing Automation platform:

• Identify several of your local “leaders” and get them in the system early as champions.
• Integrate with an existing intranet facilitates adoption.
• Capitalize on the early users of the system and quickly generate success stories and best practices.
• Consider developing incentive programs to aid in adoption.

Implemented effectively, a comprehensive Local Marketing Automation solution can and will drive incremental revenue for both national and local participants.