Balihoo Media Planning and Buying

Balihoo’s expert media team specializes in local media and marketing planning and implementation designed to move the business needle at the local level.

Precise targeting, tireless negotiating and sophisticated strategy are hallmarks of this team that focuses on bringing world-class marketing to your local dealers and franchisees.

Media Services

Local Media Buying

Simple and straightforward—your dealers and franchisees will have access to professional media buyers at all times. Every media order they place through the system will be negotiated and placed by an expert in the field.

Local Annual Media Planning

Providing your local affiliates with easy access to sophisticated marketing and media strategy is the most effective way to maximize their local marketing budgets. Via our Local Marketing Automation platform, Balihoo’s local annual media plans include:

• Guidance tailored to your market, budget, and goals
• A 12-month media schedule with a promotional calendar
• Specific tactics per medium
• Incorporation of traditional and new media—TV, radio, circulars, newspaper ROP, direct mail, online pay-per-click, email, etc.
• Analysis of industry and media trends
• Recommended budget allocation

Agency of Record

A step beyond media planning, agency of record (AOR) clients at the local level receive full support through the entire media and marketing implementation process. AOR services include:

• Competitive negotiations with local media vendors
• Dedicated Account Executive
• Quarterly post-buy analysis
• Ongoing consulting
• Relationships maintained with media reps
• Consolidated billing