Five Tips for Scaling Paid Search
So, you’re an agency that just landed a huge multi-location brand. Or maybe, you manage PPC for an established brand experiencing huge growth across several geographies. In either case, congratulations!
But how are you going to manage and optimize paid search and display for hundreds or thousands of locations without pulling in lame results?
We’ve compiled the most important tips for scaling up your paid search efforts across locations and brands quickly and effectively.