2013 Insights: 5 Strategies for Local Marketing Success
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Most national brands don't effectively impact sales at the local level. National brands that rely on local distribution are especially challenged. There are 5 key strategies that will ensure national brands capture local demand for themselves and their local affiliates (resellers, agents, franchisees, retailers).
Download this insights paper to learn:
- Why demand generation is the last thing to consider.
- Which partners provide the most marketing ROI.
- Changes that must be made to co-op programs in 2013.
- Why and how successful national brands use local websites.
- The secret weapon needed to capture local sales.
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