5 Tips for Making the Most of Local Websites
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Local websites serve as the centralized landing pages through which all of the other local marketing tactics can be driven, tracked and measured. But, how do you get the most from your investment in local websites?
This paper shares tips for ensuring local websites perform and deliver the following benefits:
- Allow your brand and its local resellers to be “found” at the local search level
- Ensure search engines direct customers to the right place at the right time, and customers are not routed to the competition
- Deliver relevant and meaningful local content that is consistent with national campaigns
- Provide aggregated metrics for local marketing investments
You may also be interested in the following resources:
Local Websites: Driving Sales Growth for National Brands
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