2014 Digital Marketing Study
Shifting from Awareness to Execution: How Brands Can Execute National Campaigns at Scale
When it comes to activating measurable local campaigns how does your national company stack up against the competition? Balihoo’s Local Digital Marketing study found that 75% of brands are investing in local marketing; yet only 8% are "completely satisfied" with these efforts. One of the reasons for the lack of satisfaction may be the disconnect between what these brands know they should be doing digitally, and what they are actually doing.