Local Websites: Improving Channel Organization Marketing Results
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As with a national brand’s website, local websites serve as the centerpiece, or hub, for all other local marketing tactics – both online and offline. Local websites serve as the centralized landing pages through which all of the other tactics can be driven, tracked and measured.
Learn how channel organizations can automate the development and management of local websites to ensure their channel partners are found online and to increase marketing ROI, extend the reach of their national brand in local channels, and increase partner participation.
Bonus: Includes the “Local Search Real Estate” worksheet for determining your brand’s local marketing performance.
You may also be interested in these additional resources:
The Local Web: The Linchpin to Successful Local Marketing
Local Franchise Marketing Playbook
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