ROI
abbr. return on investment
Local Marketing
by the numbers
ROI Calculator Instructions
Use this early-stage planning tool to help decide what percentage of your national marketing budget to allocate to local marketing.
In the fields above, enter your annual marketing budget, the percent you wish to allocate to local marketing, and your brand's ROI benchmarks for national marketing and local marketing.
Once you have entered your numbers in the grey boxes, click "Calculate ROI." Then, to see more details, click "More Data." To try different budgets, allocations and ROI, simply hit "Reset" and try again.
Estimated ROI from National Marketing w/o Local Spend
$Estimated ROI with Local Marketing Included
$|
ROI from your National Spending |
|
|
National Budget Spending |
$ |
|
National Marketing ROI Assumption |
:1 |
|
Revenue Generated |
$ |
|
What would happen if you shifted a small percent of national spending to local marketing spending? |
|
|
National Budget less percent to allocate to local marketing |
$ |
|
National Marketing ROI Assumption |
:1 |
|
Revenue Generated |
$ |
|
Budget Allocation to Local Marketing |
$ |
|
Local Marketing ROI Assumption |
:1 |
|
Revenue Generated |
$ |
|
Revenue generated by using both National and Local Marketing |
$ |
|
Increase in Revenue |
$ |
|
Increase in ROI |
% |
please email marketing@balihoo.com
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