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Taking National Brands to Local Markets: A How-To Series


May 15

How to Optimize Local Online Listings for Your National Brand

97% of consumers search for local businesses online, according to data from Google, and 73% of all online activity is related to local content.

Even when you’re a national brand, consumers tend to search locally for businesses that sell your product, so ensuring high rankings in local search results is vital. And it's equally important that all your local affiliates and local locations rank high for your brand.

Local business listings play a crucial role in optimizing local search results for national brands. And how you provide the data for local listings also really matters.

So what are the guidelines you need to follow?

In this 30-minute webinar, attendees learned:

  • Which search engines, directories and review sites matter
  • Why complete, accurate and consistent business listings are important
  • How to optimize listing descriptions
  • How to manage local listings for thousands of affiliates
  • Plus, receive Balihoo’s Local Listings Cheat Sheet to help you get started today

Matt Long

Director of Digital,
Strategy, Balihoo

+guest speaker
Ben Carman,
Business Development Director,

Matt Long

Matt is responsible for integrating local microsites, SEO, paid search, social media, and analytics into a cohesive strategy for Balihoo and its clients. He has always had an affinity for data-driven marketing. After beginning his career in consulting, Matt managed direct marketing efforts for Capital One, as well as the customer loyalty program for SuperValu’s western region. Matt is a regular contributor to Balihoo’s blog (, and you can follow him on Twitter @mattlongbalihoo.

CLICK HERE to watch Pete Gombert, Balihoo CEO, discuss changes in the local marketing landscape.

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