2015 Local Marketing Predictions
December 19, 2014
With 2014 coming to a close in a few short weeks, the Balihoo marketing team thought it would be helpful to pull together a list of our 2015 local marketing predictions. Take a look below for our thoughts on digital, traditional, and content marketing in the local space.
Marcie Ellison – Marketing Manager
Local Digital Marketing Prediction for 2015
As we prepare to say adios to 2014, which was full of innovative changes and widespread surprises, and gear up to welcome and embrace 2015, it’s interesting to take a gander at some of the various predictions being made for what’s in store for the digital landscape. In this recent post, ClickZ has offered up their top 10 digital marketing predictions (including: enhanced original video content, mobile-first marketing, real-time marketing efforts, hyper-personalization, advancements in omnichannel advertising and more).
Meanwhile, MarketingLand recently released a report detailing the key digital trends that they believe we will see in 2015. Topics covered include big data (which they believe will just continue to get “bigger:), continued advancements in the wonderful world of automation, and an increased focus placed on the need for personalized marketing and advertising efforts.
And then, there’s this TopRank post ’21 Digital Marketing Trends & Predictions for 2015′ which features predictions from a number of top marketers in the digital arena. From content to mobile to humor to “being more human” – this blog post covers a variety of important areas of focus for digital marketing in 2015.
Lana Odintsova – Managing Editor
Content Marketing Prediction for 2015
A big theme that’ll continue to evolve in 2015 will be personalized, consumer-centric content. We saw a little bit of this in 2014, but I’m predicting that next year will see a more refined approach that focuses on the quality of the content versus quantity. Another trend I foresee in marketing is a bigger investment in paid media, particularly on LinkedIn. The channel has proven itself to be a strong driver of location-specific audiences and increased visibility for targeted content.
The truth is that consumers are expecting more from brands in terms of content that is tailored more closely to their needs and interests. The more that marketing, PR, and social media teams can work together to create a cohesive, hyper-local strategy, the more successful the brand will be in reaching consumers that are searching for their product or services.
For a look back on 2014, check out this article from eConsultancy.
Amanda Cash-Crowley – Demand Generation Marketing Manager
Local Traditional Marketing Prediction for 2015
If you only make one 2015 marketing resolution, let it be to maintain a holistic view of marketing. Meaning, don’t lock yourself into solely digital or solely traditional campaigns – find the tactics that work for your audience, optimize them to take advantage, and then invest in them. For example, according to this Business2Community article, just because your target audience is young, don’t assume that they won’t respond to a traditional campaign.
“77% of Generation X and 63% of Generation Y consumers have purchased products via direct mail. The idea that today’s young adults don’t respond well to non-digital marketing couldn’t be further from the truth.” This article covers the 4 reasons why a younger crowd may actually more receptive to your marketing message when delivered somewhere other than a screen. Make 2015 the year to inspect and carefully choose tactics from a technology-agnostic perspective.
Check out Balihoo’s overview video to learn more about how localized marketing drives higher engagement, ROI, and discoverability for your national brand.