Franchise marketing
Done Differently
We exist to bridge the gap and deliver COLLABORATION & PERFORMANCE to franchise businesses.
Trusted by fast growing franchise brands
Built For Franchising
Franchising is different; tactics that work for independent local businesses won’t work among dozes, hundreds or thousands of locations that share a brand relationship. Franchising requires a strong central brand and operational model that is valuable enough to license by independent owners who take on the risk of local execution.
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Franchisor
Collaboration. The strength of the brand is determined by the consistency of messaging, design, experience, and execution. The locations must be partners in implementing and protecting the brand.
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Franchisee
Performance. Local business owners don’t have the luxury of taking too many chances. They need a brand, operational playbook, and marketing tactics that work; helping them attract and retain more customers.
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Bridging The Gap
Herein lies the challenge of franchising. A naturally widening gap between the brand’s need for collaboration and the location’s need for performance. This is the Balihoo difference, our digital marketing platform is built to fill the franchise gap.
Our Channels
Talk to one of our friendly, Google Certified experts today. We’ll take a look at your website or app and advise which of our five solutions will be best for you and your business.
With access to the best distribution, intelligent targeting, and lowest overall rates in the industry, BalihooTV can get you in front of your audience when and where it matters.
Our solution is uniquely designed for Franchise networks, balancing the professional production and strong brand integrity needed for polished video advertising with the local targeting and lead generation only locations can fulfill…
No matter where your customers go or what they’re doing, they’re on social media while they’re doing it. That makes paid social media campaigns on Facebook (and Instagram, also owned by Meta) a great place to target your customers no matter the time of day.
Through Balihoo, you can automatically create accounts and generate ads to run all across the Facebook/Instagram ecosystem. But that’s not all: you can customize your headline and ad copy with local references and offers to help draw customers in and provide a personal touch.
‘Near Me’ mobile searches on Google have skyrocketed by 500% over the past three years, emphasizing the growing demand for locally-relevant content. Four out of five consumers prefer ads tailored to their city, ZIP, or immediate surroundings.
With Balihoo’s paid-search solution, you can get your ads front and center on search engine results pages, so that your ads find your audience right where they are.
Precision meets scale with hyperlocal targeting. With our dashboard, one brand message can become hundreds, even thousands of high-performing, locally-tailored digital ads at the push of a button. Get your core messaging out in a way that takes the needs of individual franchisees into account.
Eliminate manual work from local media, improve performance and efficiency, and gain enhanced insights from our streamlined reporting. Managing real-time campaigns for multiple locations becomes a snap. Optimize each location’s franchise marketing with localized ad copy, budgets, and targeting. Tailored, hyperlocal ads deliver winning results for every location.
Maximize your brand’s online visibility with our all-encompassing organic presence program. We ensure your websites are optimized for discovery, maintained with fresh, targeted content, and backed by strong links to build domain authority. Our approach includes accurate listing placements and continuous performance measurement to guarantee peak results. With monthly health, content, security, and performance checks, your site remains in top condition.
Our professional copywriters, supported by AI, create industry-specific and franchise-targeted content designed to drive real outcomes. Additionally, our intuitive local SEO grid highlights areas for keyword improvement, helping you capture more traffic and achieve higher rankings in search results.
Managing your brand’s reputation has never been easier or more crucial. With AI-driven review management, you can ensure that you never miss an opportunity to engage with your audience. Our platform simplifies monitoring and responding to reviews, offering AI-assisted suggestions to maintain the right tone and foster a loyal community of brand advocates.
With access to over 100 review and listing sources, you can efficiently monitor, request, and respond to reviews across all platforms from one centralized location. Leverage AI-suggested replies and brand-approved templates to ensure your responses are quick, authentic, and impactful. Scale your ability to build a positive reputation, not just for your brand but also for your franchisees, and create lasting relationships with your customers.
Dashboard Analytics
The Balihoo dashboard offers a shared source of a single truth for franchisor and franchisee alike, and provides meaningful insights into location performance, effective campaigns, and business outcomes.
"As the marketing leader at Pearle Vision, for over a decade, I've witnessed our brand and franchisees excel through our partnership with Balihoo. Their campaigns consistently fueled substantial local success, all while receiving the utmost in client service. Balihoo wasn't just a vendor; they were an integral part of our strategic journey."
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