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What makes Balihoo the leader in multi-location marketing? Because we’re franchise marketing done differently. In this blog post, we show you a little bit of what we can do.
Succeeding as a franchise business isn’t for the faint of heart.
For franchisors, it often means creating a successful businesses from the ground up, and then figuring out how to spin that successful business off into something that other people can replicate quickly.
For franchisees, it means starting a small business, working long hours, training staff, and getting into a groove.
Franchisors and franchisees alike have something in common: they didn’t get to where they are by taking somebody else’s word for things. They roll up their sleeves, look under the hood, and figure out what the best solutions are for their business.
At Balihoo, we respect that. Which is why we’re taking the time to walk you through some of the things Balihoo can do for franchise partners — so you can see for yourself. So read on, as we cover some of the things that make Balihoo the leader in multi-location marketing:
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Read More: 5 Reasons Your Franchise Should Advertise On CTV In 2024
Where Precision Meets Scale
Balihoo’s primary service is our powerful, proprietary automation platform, which comes fully supported by our team of digital media exports. What this tool does is bridge the gap between franchisor and franchisee, solving many of the problems of overlap and targeting that plague multi-location businesses.
Through our automated platform, franchise brands (or any agencies they may be working with) can scale locally-targeted, locally customized digital media campaigns to support their local stores and trade areas.
While individual franchise locations may have more similarities than differences — it’s that reliability of expectation that draws customers to franchise locations — customization is often required. Different regions may deal with slightly different pricing or availability than others. Sale offers may only be valid at certain locations. Accounting for that can be an incredibly time-consuming, repetitive process.
Not so with Balihoo. With our dashboard, one brand message can become hundreds, even thousands of high-performing, locally-tailored digital ads at the push of a button. You can get your core messaging out in a way that takes the needs of individual franchisees into account.
With this, you can eliminate manual work from local media, improve performance and efficiency, and gain enhanced insights from our streamlined reporting. Managing real-time campaigns for multiple locations becomes a snap.
PPC Campaigns Made Easy
People are busy. That’s why more and more, when people search for a business on a search engine, they tack on two crucial words: “Near Me.” The best pizza near me, or auto repair near me, or optometrists near me. People want solutions they don’t have to spend a long time in the car to achieve.
To capitalize on this trend, you’re going to need paid search campaigns for your locations. Pay-per-click (PPC) campaigns are a key marketing strategy for most kinds of businesses. With the right keywords in place, your business will be front-and-center at the top of Google’s search engine results page (SERP).
On top of the business generated by your clicks, you also get the added bonus of free impressions for all the people who saw your ad, and didn’t click now — but will remember your brand later.
Enter Balihoo! With our platform, you get automated ad account creation and targeting across Google Ads and Bing. (Yes, we know, Bing is the “is Pepsi okay?” of search engines, but they’ve got a respectably-sized user base, and plenty of potential customers worth reaching.)
Through Balihoo, you can generate locally-targeted, dynamically-customized search ads at whatever scale you want or need. You can target the relevant keywords within the desired radius of all your locations, with details pulled from the Google My Business feed.
Local Service Ads
An important side note when talking about local search ads is Google’s Local Service ads. Unlike our Paid Search campaigns, which are pay-per-click, Local Service ads are structured around a pay-per-lead (PPL) setup.
Local Service ads put the local listings for your franchise right up top, along with your location’s phone number in an easy, clickable format. If someone clicks through and nets you a lead, you pay for the ad bid. If not? Free impressions!
With this setup, Balihoo clients have seen a 2x increase in call volume over PPC ads, with an 85% reduction in costs-per-call.
Facebook & Paid Social
Chances are, your customers are on Facebook — even if they’re supposed to be working right now. That makes paid social media campaigns on Facebook (and Instagram, also owned by Meta) a great place to target your customers no matter the time of day.
Through Balihoo, you can automatically create accounts and generate ads to run all across the Facebook/Instagram ecosystem. Just like with our paid search campaigns, you can set your ad targets locally, centered in a specific radius around your store locations.
But that’s not all: you can customize your headline and ad copy with local references and offers to help draw customers in and provide a personal touch. Local team win the Big Game? Bad weather sweeping through the area? You can build your ads around that to remind customers that your franchise locations are local businesses.
BalihooTV: Where Your Customers Wait (And Watch)
The transition over recent years from traditional linear (cable or antenna) TV to web-enabled “Connected TV” and streaming services has created a massive opportunity for franchise businesses to step up their game when it comes to TV advertising.
In the past, buying TV spots would have been out-of-the-question for franchisees, who’d have to rely entirely on the national branding on the airwaves. But with CTV, hyperlocal targeting of TV spots means it’s possible to generate customized creatives that won’t just drive traffic to your brand in general, but to specific locations in your area.
That’s where BalihooTV comes in. BalihooTV is a service specifically designed for franchise clients looking to expand their marketing footprint into this exciting new area. Thanks to the hyper-specific targeting options afforded by CTV, television spots are now within reach for a new range of franchise businesses.
You don’t have to just limit yourself to ads inside the home, however: BalihooTV also provides a host of Digital-Out-Of-Home (DOOH) options. Screens in waiting rooms, gas stations, billboards, hotels, restaurants, and more have ad space on offer, oftentimes in other businesses related to your own. Advertise your pet-grooming service in a veterinary waiting area, or an auto repair business on the screen atop a gas pump.
So wherever your customers go — or even if they stay home — your ads can find them.
Final Thoughts
That’s not all — that’s just all for today. Balihoo has a wide range of additional services, but all with the same goal in mind: bridging the gap between franchisor and franchisee, and making it easier to handle the marketing for your multi-location business down on the ground.
So, if you’re a franchise business looking to supercharge your local marketing, Balihoo has got the solutions for you. It’s literally our reason for being. But like we said at the beginning, franchise businesses don’t become successful by taking other people’s word for it. So reach out to our team today! We’ll be happy to take you through everything we can do for you, step by step.
