Giving Global Brands the Local Edge.
That’s our mission at Balihoo. In today’s digital world – where everyone is plugged in, nearly all the time – search marketing is king. Balihoo understands its power for national brands and their agencies. As the premier provider of local paid search and display software, we marry technology with location data to dramatically increase efficiency of SEM teams servicing multi-location brands. Our users can easily measure tangible results across tens of thousands of global locations. That’s some pretty powerful stuff.
As for the Balihoo name? While we’ve taken a bit of liberty with its spelling, the word ballyhoo has to do with a big to-do. Something so compelling that it grabs you by the shoulders, gives you a good shake, and forces you take notice. And really, that’s what our local paid search software is all about. It’s designed to help national brands activate local Google Adwords campaigns that command attention and deliver results.
We couldn’t do what we do without our incredible Balihoo team. Our people are full of passion, drive and creativity. They’re the heart of our company and because of them, Balihoo is a great place to work and do business. We’ve been recognized by Outside Magazine, Men’s Health, Forbes, Gartner, Inc. and The Idaho Business Review as one of the best places to work both in Idaho and the nation.
When you put technology and data together, amazing things can happen. The best part is, our people know how to put both to work in a way that makes things easy. Through the use of Balihoo software you can make a ballyhoo with your brand and reap the benefits: increased local demand, higher revenue and trackable results.
Doing the Right Thing
Boise is a phenomenal place to live, work and play. That’s why we believe in getting out there and giving back. Our Pawsitive Project grants each employee up to 48 hours a year of community service time. We set aside $5,000 a year for employees to use for volunteer projects, and we raise tens of thousands of dollars each year as a company for local charities. We love to cook for the families at Boise’s Ronald McDonald house, help Rake Up Boise and collect food for the Idaho Foodbank. Community service is as much a part of Balihoo as our innovative software – it’s just who we are.
Balihoo’s Pawsitive Project grants each employee 48 hours per year to participate in volunteer activities of their choice. Our employees contribute in group activities with the Balihoo team and also donate hundreds of hours to others charities of their choice including those focused on education, community, the environment and families. As a team, we have raised thousands of dollars for local charities, including hosting a gala to raise donations for Family Advocates in the fall of 2013.
In the past year, we have raked, painted, cleaned, sponsored and fed the local community. And we love doing it!