Good Boy: Franchise Marketing For Pet Businesses
Pet owners want to give their fur-babies the very best. With these marketing strategies, you can convince them that your business is the very best. It’s no surprise that people love their pets — what’s not to love? When you try to put a dollar value on it, however, you can see that some generations […]
The Marketing Benefits Of Region-Specific Menu Items
Consistency is key to franchise businesses — except when it isn’t. How to break the mold with a region-specific menu item, in this blog. In Pulp Fiction — one of the most-famous movies in cinema history — one of the most-famous scenes features John Travolta and Samuel L. Jackson discussing the ways McDonald’s is different […]
Measuring ROI and Effectiveness of Franchise Marketing Campaigns
Everybody knows that marketing your franchise is valuable — but determining how valuable can be tricky. In this post, we talk about how to figure out the ROI of your marketing campaigns. When you’re making any decisions regarding your franchise business, one of the most-crucial calculations to consider is whether the juice is worth the […]
6 Things Franchises Need To Stay Successful On Delivery Apps
It seems like everybody’s using delivery apps these days — but that presents a new slate of challenges for franchise businesses looking to stay ahead. This blog unpacks 6 of those challenges. There were a lot of heroes in the pandemic. Health care workers, of course, were a huge one, working long hours at a […]
Influencer Marketing For Franchise Businesses
A remix of the classic celebrity endorsement, the “influencer marketing” campaign puts a collaborative spin on an old classic. In this blog post, we explain how it works. In March of 2024, Little Caesars franchises around North America debuted a new menu item: Crazy Puffs. Described as “four handheld pizza puffs with mozzarella cheese, pizza […]
A Guided Tour of Balihoo’s Advanced Features
What makes Balihoo the leader in multi-location marketing? Because we’re franchise marketing done differently. In this blog post, we show you a little bit of what we can do. Succeeding as a franchise business isn’t for the faint of heart. For franchisors, it often means creating a successful businesses from the ground up, and then […]
The Franchise Guide To Data Privacy
Though franchise businesses are often local, brick-and-mortar locations, franchise businesses are often subject to internet-focused laws about data privacy. In this blog post, we explain some of the basics. Franchise businesses often bridge the gap between two different worlds: between big corporations and independent businesses; between national chains and local operations; between brick-and-mortar operations and […]
Search Impression Share: A Crucial Metric In PPC Campaigns
Sometimes, it’s better to get a bigger piece of a smaller pie. In this blog post, we explain how to use Search Impression Share to turbocharge your PPC campaigns. When it comes to pay-per-click (PPC) advertising, everyone is looking for an edge. But in competitive markets, an “edge” often boils down to “outspend your competitors.” […]
Ways To Get Your Franchise Involved In The Community (And Why It’s Smart)
Getting involved in your community is the right thing to do. And getting your franchise business involved in the community is the right thing for your business. In this blog post, we explain how community engagement is smart marketing. For franchisees, one of the biggest upsides of being part of a franchise brand is being […]
Storytelling: The Secret Sauce To Franchise Marketing
Want to build your brand, make sales, grow your business? You’ve got to engage your audience’s head AND heart. In this blog post, we’ll explain how ‘storytelling’ isn’t just for bedtimes. Franchise marketing can have various goals: to make sales, to gain customers, to build awareness, or other objectives. But believe it or not, all […]
