How Much Do Google Ads Cost? A Quick Pricing Guide

How Much Do Google Ads Cost? A Quick Pricing Guide

When you’re first getting started with online marketing, Google is going to be one of your first stops. This is understandable, of course: in addition to being a huge component of the online-advertising landscape in general, Google is also the first place we go with questions about most things. Formerly known as “AdWords,” Google Ads […]

5 Surprising Challenges With Franchise Marketing

7 Unexpected Challenges of Franchise Marketing You Must Overcome updated

Franchise businesses are unique, pairing national-level brands with independent-minded local business owners — and this is an arrangement that brings unique challenges to the table. In this blog, we’ll talk about some of the biggest surprises, and how to tackle them. No matter what kind of business you have, there will always be marketing challenges […]

Maximizing Your Social Media Reach: Proven Strategies For Success

Maximizing Your Social Media Reach: Proven Strategies For Success

For years, the perception of social media marketing was that it’s something “an intern” was handling, probably as an afterthought between endless hours of watching TV at their desk. The idea that social media – something that young people do for fun – was something that requires specialized skills and a lot of work was […]