A Guided Tour of Balihoo’s Advanced Features

Balihoo Advanced Software a “Guided Tour”

What makes Balihoo the leader in multi-location marketing? Because we’re franchise marketing done differently. In this blog post, we show you a little bit of what we can do. Succeeding as a franchise business isn’t for the faint of heart. For franchisors, it often means creating a successful businesses from the ground up, and then […]

The Franchise Guide To Data Privacy

Privacy And Franchising, Rules, Laws, And Best Practices

Though franchise businesses are often local, brick-and-mortar locations, franchise businesses are often subject to internet-focused laws about data privacy. In this blog post, we explain some of the basics. Franchise businesses often bridge the gap between two different worlds: between big corporations and independent businesses; between national chains and local operations; between brick-and-mortar operations and […]

Search Impression Share: A Crucial Metric In PPC Campaigns

Search Impression Share: A Crucial Metric In PPC Campaigns

Sometimes, it’s better to get a bigger piece of a smaller pie.  In this blog post, we explain how to use Search Impression Share to turbocharge your PPC campaigns. When it comes to pay-per-click (PPC) advertising, everyone is looking for an edge. But in competitive markets, an “edge” often boils down to “outspend your competitors.” […]

Ways To Get Your Franchise Involved In The Community (And Why It’s Smart)

Ways To Get Your Franchise Involved In The Community

Getting involved in your community is the right thing to do. And getting your franchise business involved in the community is the right thing for your business. In this blog post, we explain how community engagement is smart marketing. For franchisees, one of the biggest upsides of being part of a franchise brand is being […]

Storytelling: The Secret Sauce To Franchise Marketing

The Secret Sauce To Franchise Marketing

Want to build your brand, make sales, grow your business? You’ve got to engage your audience’s head AND heart.  In this blog post, we’ll explain how ‘storytelling’ isn’t just for bedtimes. Franchise marketing can have various goals: to make sales, to gain customers, to build awareness, or other objectives. But believe it or not, all […]

Should I Use Branded Keywords In My Search Advertising?

Should I Use Branded Keywords In Local Advertising

On the surface, this seems like a no-brainer: if a customer is searching for your brand by name, why would you need to pay for those keywords in your campaigns? The answer may surprise you. With “near me” searches on the rise year over year, local paid-search marketing is a key component of any multi-location […]

5 Reasons Your Franchise Should Advertise On CTV In 2024

Why You Should Advertise On CTV in 2024

With so many businesses making the leap to advertising on CTV, you may wonder if it’s a good fit for franchise operations. In this blog post, we explain 5 reasons why it’s a perfect fit. There are screens everywhere these days — affordable connected monitors mean that there’s streaming video hanging on your living room […]

5 Franchise Marketing Strategies To Boost ROI Across Locations

5 Franchise Marketing Strategies To Boost ROI Across Locations

Instead of talking about “exposure” and “impressions,” let’s talk about what really matters to your franchisees: marketing strategies that will boost your ROI in 2024. One key for a franchise business to succeed is a lack of waste. Strategies that increase ROI across multiple locations will always be more valuable than a solution that’s specific […]

CTV Advertising For Franchises: An Introduction

CTA Advertising

If you’ve been reluctant to get your franchise operations onto connected devices, 2024 is the year to start. We give you the lowdown on why CTV advertising is perfect for franchise businesses. Franchisors and franchisees alike know that the key to a thriving business is an effective marketing strategy — one that takes advantage of […]

How Much Do Google Ads Cost? A Quick Pricing Guide

How Much Do Google Ads Cost? A Quick Pricing Guide

When you’re first getting started with online marketing, Google is going to be one of your first stops. This is understandable, of course: in addition to being a huge component of the online-advertising landscape in general, Google is also the first place we go with questions about most things. Formerly known as “AdWords,” Google Ads […]