Transparency In Digital Media: It’s Better For Everyone
A math problem: Your franchisees are likely paying somewhere around $300/month to an agency to manage their digital media. Digital media is a sizable – but essential – expense for most franchisees, who may be investing several thousand dollars per month expecting to see a positive return on their investment. So what happens to media […]
Mastering The Fundamentals Of Franchise Marketing
When a franchisee becomes part of a franchise business, they can feel a little bit like it’s going to market itself. You’re part of an established brand, after all, oftentimes one with national-level recognition. And while it’s true that takes care of some of the heavy lifting, nationally successful brands can still have individual franchisees […]
The Digital Revolution: AI’s Impact on Local Business Marketing
A rule of thumb when it comes to artificial intelligence: never ask an AI to do something that you don’t understand. When employed properly, artificial intelligence can be a powerful labor-saving tool in your kit — but you need to have the ability to check their work. Otherwise, the AI can get things wrong or, […]
The Importance of Hyperlocal Marketing
“How far away is it?” Whether you’re talking about a birthday party, a swanky new restaurant, or a doctor’s appointment, this is one of the first questions people always ask. Traveling takes time, gas, money — it’s an investment, and people do a quick cost/benefit analysis of everything they do based on how much of […]
