Insticator transformed Brit+Co’s community with a 50% increase in online engagement.

Explore how Insticator revolutionized Brit+Co’s monetization strategy and helped give this lifestyle brand the results they deserve.

Brit + Co is a global hub for creative inspiration that has empowered women for over a decade. Their publications thrive on user engagement and time-on-site; however, they were hitting an upper ceiling on community growth and needed an injection of something new. To accomplish this, Brit + Co wanted to introduce commenting sections that would seamlessly integrate with their existing systems. This implementation not only served as a means to enhance user engagement, but also played a vital role in generating new revenue. Insticator’s experts were able to address potential obstacles, identify upside potential, and provide reasonable implementation costs, all of which helped Brit + Co revolutionize their interactive experience.

Improve overall programmatic revenue and yield by encouraging community and repeat visits from a freshly-engaged user base.

Protect your brand and enhance user experiences with combination AI and human moderators

Gamify the user experience with badges and points that keep your community coming back for more

Mobile-first responsive design guarantees your features work across devices

Optimized for Core Web Vitals for a smooth experience and enhanced performance metrics

Trusted by the World’s Leading Brands

Maximizing Your Social Media Reach: Proven Strategies For Success

We have seen the benefit of Insticator’s commenting solution across our platforms within the first few months of launching, and are confident in the direction we are headed in this partnership. Not only did we see an upturn in our revenue and user engagement metrics, but the process itself to get the solution implemented on our site was extremely open and customer-focused. Insticator’s ‘client-first’ approach – something I personally believe in and appreciate.

Matthew Schulte

Chief Operating Officer & Chief Revenue Officer



Our Awards and Honors

Best Platfom for Publishers 2021

50 Fastest Growing Companies in New York 2020


3x Winner 2017 | 2019 | 2020 | 2021

Fastest Growing Solution Providers 2020

G2 High Performer Winter 2021 | Summer 2022

Find out how Brit + Co was able to get the boost they needed with Insticator Commenting — Commenting 2.0 now available!