Brit + Co is a global hub for creative inspiration that has empowered women for over a decade. Their publications thrive on user engagement and time-on-site; however, they were hitting an upper ceiling on community growth and needed an injection of something new. To accomplish this, Brit + Co wanted to introduce commenting sections that would seamlessly integrate with their existing systems. This implementation not only served as a means to enhance user engagement, but also played a vital role in generating new revenue. Insticator’s experts were able to address potential obstacles, identify upside potential, and provide reasonable implementation costs, all of which helped Brit + Co revolutionize their interactive experience.