How Much Do Google Ads Cost? A Quick Pricing Guide

How Much Do Google Ads Cost? A Quick Pricing Guide

When you’re first getting started with online marketing, Google is going to be one of your first stops. This is understandable, of course: in addition to being a huge component of the online-advertising landscape in general, Google is also the first place we go with questions about most things. Formerly known as “AdWords,” Google Ads […]

5 Surprising Challenges With Franchise Marketing

7 Unexpected Challenges of Franchise Marketing You Must Overcome updated

Franchise businesses are unique, pairing national-level brands with independent-minded local business owners — and this is an arrangement that brings unique challenges to the table. In this blog, we’ll talk about some of the biggest surprises, and how to tackle them. No matter what kind of business you have, there will always be marketing challenges […]

Maximizing Your Social Media Reach: Proven Strategies For Success

Maximizing Your Social Media Reach: Proven Strategies For Success

For years, the perception of social media marketing was that it’s something “an intern” was handling, probably as an afterthought between endless hours of watching TV at their desk. The idea that social media – something that young people do for fun – was something that requires specialized skills and a lot of work was […]

Franchise Marketing Strategies To Grow Loyalty and Revenue (In 5 Simple Steps)


New customers are great — but for real longevity in any marketplace, what you really need are regular customers, returning customers. While new customers can signal an exciting expansion to your footprint in the marketplace, you want to turn those new customers into regulars as quickly as possible. Moe’s Tavern has stayed in business for […]

2024 Trends In Franchise Marketing: Embrace Innovation


From a franchisee perspective, marketing a business can be pretty easy. Being part of an established brand, with directives and sales materials passed down from corporate, is part of the reason people get into a franchise business in the first place. After all, while there are still decisions to be made for yourself, being a […]

Transparency In Digital Media: It’s Better For Everyone


A math problem: Your franchisees are likely paying somewhere around $300/month to an agency to manage their digital media.  Digital media is a sizable – but essential –  expense for most franchisees, who may be investing several thousand dollars per month expecting to see a positive return on their investment. So what happens to media […]

Mastering The Fundamentals Of Franchise Marketing


When a franchisee becomes part of a franchise business, they can feel a little bit like it’s going to market itself. You’re part of an established brand, after all, oftentimes one with national-level recognition. And while it’s true that takes care of some of the heavy lifting, nationally successful brands can still have individual franchisees […]

The Digital Revolution: AI’s Impact on Local Business Marketing

Artificial Intelligence

A rule of thumb when it comes to artificial intelligence: never ask an AI to do something that you don’t understand. When employed properly, artificial intelligence can be a powerful labor-saving tool in your kit — but you need to have the ability to check their work. Otherwise, the AI can get things wrong or, […]

The Importance of Hyperlocal Marketing

Hyperlocal Marketing

“How far away is it?” Whether you’re talking about a birthday party, a swanky new restaurant, or a doctor’s appointment, this is one of the first questions people always ask. Traveling takes time, gas, money — it’s an investment, and people do a quick cost/benefit analysis of everything they do based on how much of […]