Local Display Advertising – A Guide for Multi-Location Brands

Local search marketing can be trickier for enterprise brands with 50 to 1,000 storefronts. But with organic search, social media advertising, paid local search, and display advertising tactics, big brands can still dominate local marketing. Here’s Balihoo’s top seven tips for enterprise brands looking to leverage local marketing: Localize all creative marketing, search ads, and online…

It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018….

For search engine marketers who are used to a single budget per brand, it can be difficult to transition to using a single budget to promote hundreds or thousands of brick and mortars.  Not only are the setup and maintenance tasks tricky, but spend and budget pacing can easily get out of hand before it’s…

Did you know that consumers who have been served contextually relevant ads are willing to pay more for the advertised product? They also favor the brand up to 40 percent higher after viewing a contextually relevant ad compared to other ad types.* With the rise of data automation platforms like Balihoo, many advertisers are using…

Learning how teenagers consume digital media can clue advertisers in to the channels and targeting most likely to reach them. In this post, we’ll break down the top things marketers need to know before launching digital campaigns aimed at 14- to 19-year-olds. Let’s start with the basics: Where are teens spending their time online? From…

Search engine marketers lucky enough to work on campaigns for well-known brands rely heavily on branded search terms that convert well and cost relatively little. Branded search terms are often the stars of digital marketing, because they provide brands and agencies a way to prove the effect of large-scale traditional awareness campaigns. Non-branded search marketing,…

Did you know that consumers who have been served contextually relevant ads are willing to pay more for the advertised product? They also favor the brand up to 40 percent higher after viewing a contextually relevant ad compared to other ad types.1 Knowing this, digital marketing organizations in 2017, whether inside a brand or at…

Most brands recognize the importance of local marketing. Many of them also understand that localized campaigns can deliver a powerful ROI. Yet too many brands — both big and small — have yet to implement local marketing strategies. Balihoo1 found the following statistics concerning local marketing: –          National brands that localize their campaigns see a…

In the past, we’ve covered how industries such as Insurance, Manufacturing, and Retail perform on local paid search compared to national benchmarks. Typically, we find that when a local strategy is applied at scale, standard KPIs such as cost per lead and click through rate are dramatically improved, simply by localizing national campaigns using our…

For national brands, their SEO agencies, and their local partners, being displayed in the local pack has resulted in more foot traffic on the local level.  However, depending on the market and competition level, it has typically taken significant resources to pull off, .  Unless you’re the market leader, you’ve had to stay closely attuned…