The New Rules of Targeted Mobile Advertising

For search engine marketers who are used to a single budget per brand, it can be difficult to transition to using a single budget to promote hundreds or thousands of brick and mortars.  Not only are the setup and maintenance tasks tricky, but spend and budget pacing can easily get out of hand before it’s…

Did you know that consumers who have been served contextually relevant ads are willing to pay more for the advertised product? They also favor the brand up to 40 percent higher after viewing a contextually relevant ad compared to other ad types.* With the rise of data automation platforms like Balihoo, many advertisers are using…

Learning how teenagers consume digital media can clue advertisers in to the channels and targeting most likely to reach them. In this post, we’ll break down the top things marketers need to know before launching digital campaigns aimed at 14- to 19-year-olds. Let’s start with the basics: Where are teens spending their time online? From…

Search engine marketers lucky enough to work on campaigns for well-known brands rely heavily on branded search terms that convert well and cost relatively little. Branded search terms are often the stars of digital marketing, because they provide brands and agencies a way to prove the effect of large-scale traditional awareness campaigns. Non-branded search marketing,…

Did you know that consumers who have been served contextually relevant ads are willing to pay more for the advertised product? They also favor the brand up to 40 percent higher after viewing a contextually relevant ad compared to other ad types.1 Knowing this, digital marketing organizations in 2017, whether inside a brand or at…

Most brands recognize the importance of local marketing. Many of them also understand that localized campaigns can deliver a powerful ROI. Yet too many brands — both big and small — have yet to implement local marketing strategies. Balihoo1 found the following statistics concerning local marketing: –          National brands that localize their campaigns see a…

In the past, we’ve covered how industries such as Insurance, Manufacturing, and Retail perform on local paid search compared to national benchmarks. Typically, we find that when a local strategy is applied at scale, standard KPIs such as cost per lead and click through rate are dramatically improved, simply by localizing national campaigns using our…

For national brands, their SEO agencies, and their local partners, being displayed in the local pack has resulted in more foot traffic on the local level.  However, depending on the market and competition level, it has typically taken significant resources to pull off, .  Unless you’re the market leader, you’ve had to stay closely attuned…

Consumers today demand immediate solutions to their daily needs. This is particularly true in the digital world, where searchers expect to find answers within seconds, and overwhelmingly prefer advertising messages that are tailored to their behavior and environment. As cutting-edge national brands, Balihoo customers are at the forefront of new advertising technologies and methods. Understanding…

So, you’re an agency that just landed a huge multi-location brand.  Or maybe, you manage PPC for an established brand experiencing huge growth across several geographies. In either case, congratulations! But how are you going to manage and optimize paid search and display for hundreds or thousands of locations without pulling in lame results? Hire…