Search Impression Share: A Crucial Metric In PPC Campaigns

Search Impression Share: A Crucial Metric In PPC Campaigns

Sometimes, it’s better to get a bigger piece of a smaller pie.  In this blog post, we explain how to use Search Impression Share to turbocharge your PPC campaigns. When it comes to pay-per-click (PPC) advertising, everyone is looking for an edge. But in competitive markets, an “edge” often boils down to “outspend your competitors.” […]