Storytelling: The Secret Sauce To Franchise Marketing

The Secret Sauce To Franchise Marketing

Want to build your brand, make sales, grow your business? You’ve got to engage your audience’s head AND heart.  In this blog post, we’ll explain how ‘storytelling’ isn’t just for bedtimes. Franchise marketing can have various goals: to make sales, to gain customers, to build awareness, or other objectives. But believe it or not, all […]

How Much Of My Franchise Budget Should Go To Marketing?

How Much Of My Franchise Budget Should Go To Marketing

Running a franchise is a numbers game – and one of the most important numbers is how much to put into your marketing budget.  In this blog post, we explain how to figure out what’s the right amount for your franchise locations. One of the big benefits of opening a franchise location is working with […]

Should I Use Branded Keywords In My Search Advertising?

Should I Use Branded Keywords In Local Advertising

On the surface, this seems like a no-brainer: if a customer is searching for your brand by name, why would you need to pay for those keywords in your campaigns? The answer may surprise you. With “near me” searches on the rise year over year, local paid-search marketing is a key component of any multi-location […]