LiftMaster

Case Study

LiftMaster Case Study

The Challenge

Today’s consumers are reshaping the way they interact with brands across every touch point, and at every level. From national to local, it is imperative for leading national brands, like LiftMaster, to be front and center when and where their target consumer is searching for their products.

As a brand that is in-tune with market trends and their target audiences’ search and purchase behavior, LiftMaster recognized that they needed to invest in a strong local marketing strategy to show up in local search results. At the same time, LiftMaster wanted to maintain a seamless brand presence down to the local level, and compete in local markets, or risk losing a sale.

Objectives

  • Invest in proven digital tactics versus heavy, untrackable traditional media
  • Grow presence in local search, while generating additional traffic and awareness
  • Activate national campaigns at the local level for more dealers without needing to bring on more staff
  • Develop and uphold a seamless and effective customer experience
    LiftMaster Local Website

    The Solution

    In the span of a couple of months, Balihoo and LiftMaster developed a pilot plan to start generating traffic to local dealers, growing the LiftMaster brand in target local markets, and increase online impressions. By launching both the Local Websites Solution and Local Display Advertising, LiftMaster has experienced exponential growth in each area of interest.

    The Results

    Five weeks after launching a pilot program for a group of 105 locations, LiftMaster has experienced incredible growth and results. In addition to the data below, Balihoo has provided invaluable insights into how LiftMaster’s national campaigns and advertising translate to sales at the local level, and armed them with a solution to track and measure ROI from local campaigns to help inform their strategy for future efforts.

    Leads

    25

    million online impressions
    Website clicks

    100,000

    clicks to local websites
    Localized Map.

    175

    clicks for directions to local dealers
    Laptop with graph.

    82

    visits to dealer websites
    Website clicks

    .34%

    click-through-rate. more than double the industry average
    Mobile phones

    64

    emails to local dealers
    Company and client relations.

    42

    lead submissions in five weeks
    Coin

    $.25

    cost-per-click rate

    Conclusion

    The partnership between two innovative brands – LiftMaster and Balihoo – has proven to be a powerful one. By working together on solving a variety of challenges national brands face today, including capturing consumer attention and converting it to leads, the two powerhouses have activated a plan that will help drive the LiftMaster brand to new heights in local markets, both on- and offline.

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    About Liftmaster

    LiftMaster is the number one brand of professionally installed residential Garage Door Openers, as well as a major manufacturer of Commercial Door Operators, Residential and Commercial Gate Operators, Telephone Entry Systems and related Access Control products. Our expansive line of state-of-the-art residential and commercial products are designed to fit any lifestyle or application, providing the latest technology and innovations in safety and security, performance and connectivity.