Marketing

Brands that adopted hyper-targeted mobile strategies early in the mobile revolution (2010-2013) are familiar with the mobile marketing arena – geo targeting, beacons, mobile search, and native advertising strategies included. But the rules have changed in 2017 – and for brands that are looking to improve their mobile ad ROI, build audiences quickly, and be…

Personalization and hyper-local marketing are certainly not a new focus- we’ve been hearing about both, and directing our efforts towards creating a personal experience for consumers, for several years now. However, research continues to show that with location-based data, we now have even more information at our fingertips that will allow brands to build even stronger…

As a national marketer, your top goal is to cultivate brand awareness and ultimately close sales. In today’s digitally-obsessed culture, to successfully accomplish this, it is essential to recognize the various touchpoints and channels that your consumers are currently leveraging to interact with your brand. At the same time, it’s crucial to accept (and employ) the…

Last month Google revealed a new local search display format that’s simply destined to have a major impact on sales and business at the local level. Unlike many of Google’s previous revisions, in which the search engine powerhouse revised ranking factors and formulas, this update specifically impacts the way local business information is displayed on the search engine results page…

Anyone who has ever traveled to another region of the country, knows that while most Americans share the same common language, expressions and linguistic quirks vary across regions. For example – Soda vs. Pop, Sneakers vs. Tennis Shoes, Hoagie vs. Hero, Jimmies vs. Chocolate Sprinkles, Dust Bunny vs. House Moss, etc. This basic truth it just one of many examples that…

Unless you’ve been living under a rock, you know that a strong Search Engine Marketing strategy is imperative for your national brand to stay relevant and competitive in today’s digitally-focused world. But did you know that a localized Paid Search strategy, one that complements rather than competes with your national strategy, is key to targeting…

Data in TimeTrade’s 2015 State of Retail Report shows that while mobile shopping is growing trend, shopping in a store is even bigger. The report, comprised of a survey of 1,000 consumers, found that more than half (65 percent) of consumers said if an item they want is available online or in a nearby store,…

Today’s successful retailer marketers know that relying on TV ads and other national efforts alone to not only reach consumers, but get them into a physical store is an incomplete strategy. According to a recent Think with Google article, “…success means reaching consumers wherever they are, on whatever device they may be using.” And, with…

As marketers, we know that mobile is rapidly changing the way that consumers research, shop, and interact with national brands. In fact, a 2014 NinthDecimal report found that 54% of consumers reported that they “shopped on a mobile device over a laptop before making a purchase.” This is a 58% year-over-year from 2013! What’s more…

Consumers are being increasingly local in their purchase behavior, and if you consider the fact that over 90% of retail sales still happen in physical stores, you can start to understand just how important the right localized data can be to ensuring a seamless customer experience for your target audience. In this week’s roundup, the…