Mobile

Personalization and hyper-local marketing are certainly not a new focus- we’ve been hearing about both, and directing our efforts towards creating a personal experience for consumers, for several years now. However, research continues to show that with location-based data, we now have even more information at our fingertips that will allow brands to build even stronger…

As smartphone adoption has boomed and mobile content consumption has skyrocketed, consumers – across demographics – have grown increasingly comfortable with location sharing. The result of this societal evolution has presented marketers with what would have once been deemed a flat-out impossible opportunity: precise, exact, timely targeting. According to BIA Kelsey $9 billion will be…

Today’s successful retailer marketers know that relying on TV ads and other national efforts alone to not only reach consumers, but get them into a physical store is an incomplete strategy. According to a recent Think with Google article, “…success means reaching consumers wherever they are, on whatever device they may be using.” And, with…

As marketers, we know that mobile is rapidly changing the way that consumers research, shop, and interact with national brands. In fact, a 2014 NinthDecimal report found that 54% of consumers reported that they “shopped on a mobile device over a laptop before making a purchase.” This is a 58% year-over-year from 2013! What’s more…

A recent Google article—I-Want-to-Go Moments: From Search to Store—found that more and more people are looking for things in their vicinity—be it a gym or a mall, a plumber, or a cup of coffee. In fact, Google search interest in “near me” has increased 34X since 2011¹ and nearly doubled since last year. So, what…

We all know that the landscape of retail marketing has changed significantly within the past decade. Today, many, many retailers feel as though they are in a battle with the digital world, especially e-commerce. While no one can deny that e-commerce is in hyper-growth mode, local retail is still as relevant as ever. However, retailers need to make sure…

It should come as no surprise that mobile is single-handedly transforming the way consumers shop and how national retailers reach them with some level of personalization. In 2014, Forrester released their trends and predictions article for the coming year. The article featured several interesting insights centered around retail and how it’s changing. One of the…

As the adoption of wearable devices – ranging from the Apple Watch and Pebble Steel Smartwatch to fitness trackers such as Fitbit and Garmin Forerunners – continues to grow exponentially, more and more national brands and retailers are identifying wearables as a potential marketing game changer.   Offering marketers an avenue to leverage on-the-spot customer…

In this week’s roundup, we’re sharing top stories from around the web. Each article touches on different aspects of local and digital marketing – from the new Digital Marketing Technologist role progressive brands are investing in, to optimizing your email marketing, to how mobile is transforming the way consumers shop. Check out a recap of…

It’s safe to say that today’s retail landscape is transforming at record rates. As consumers’ purchase behavior continues to change and mobile and digital play a bigger role in the research phase of their journey, it’s imperative for national retail marketers to stay abreast of the trends and shifts in today’s ecosystem. In this week’s…