Creating Shareable Content: How One Word Can Make All the Difference
December 9, 2014
By now, most brands have developed and refined their 2015 content and social media strategy. However, what’s often missed is specific words that can make all the difference in whether or not your content is engaging and, most importantly, shareable on social networks. Take a look below for key terminology that evokes a response from consumers.
Most influential words, according to David Ogilvy
Words for Shareable Content (consider using these in email subject lines, headlines, and CTAs)
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Below are snippets from a research-based infographic, created by Neil Patel, which represents words that get your brand’s content shared on social media.
One other important thing to remember is keeping location in mind. This eConsultancy article highlights the importance of tone of voice for local markets. If you’re ready to build a meaningful relationship with your target audience, check out Balihoo to learn how we help national brands extend their message into local markets.