Driving Demand for over 70,000 Insurance Agents

Despite dominating national advertising presence, large insurance providers have become increasingly aware of the importance of hyper-local search campaigns that drive customers to their agents. Unfortunately, brands using a popular enterprise bid management platform experience average cost-per-clicks (CPC) of up to $50.*

The Balihoo solution creates micro-campaigns for each local agent’s market by leveraging existing agent data. Each agent’s ad schedule is individualized to their own unique business hours, and thousands of geographically relevant keywords are added in a single day. The result is dramatically improved KPIs, including lower CPCs, across sub-categories.

Insurance Case Study: Learn about how Balihoo enabled one brand’s conversion rate to jump by 80%, reducing their cost-per-lead by 60%.

If you’d like to explore how Balihoo can benefit both your marketing team and individual branches and agents, and receive a demo of the Balihoo Paid Search and Display solutions, please let us know!

*Kenshoo Industry Spotlight Infographic, Financial Services Insurance, 2014

Case Study

National Insurance Brand

“Balihoo launched a customized, automated local paid search and display marketing system that allowed the agency to provide their national insurance brand with a resource to create personalized campaigns specific to their local agents’ locations by leveraging the insurers’ pre-existing digital data resources.”

Prior to leveraging Balihoo, this nationally recognized insurance brand was looking for a way to streamline the time-intensive tasks that typically go into local digital marketing. The brand also knew that they needed an automation system that would ensure that their well-recognized brand was properly and consistently represented at the local level.