Despite dominating national advertising presence, large insurance providers have become increasingly aware of the importance of hyper-local search campaigns that drive customers to their agents. Unfortunately, brands using a popular enterprise bid management platform experience average cost-per-clicks (CPC) of up to $50.*
The Balihoo solution creates micro-campaigns for each local agent’s market by leveraging existing agent data. Each agent’s ad schedule is individualized to their own unique business hours, and thousands of geographically relevant keywords are added in a single day. The result is dramatically improved KPIs, including lower CPCs, across sub-categories.
Insurance Case Study: Learn about how Balihoo enabled one brand’s conversion rate to jump by 80%, reducing their cost-per-lead by 60%.
If you’d like to explore how Balihoo can benefit both your marketing team and individual branches and agents, and receive a demo of the Balihoo Paid Search and Display solutions, please let us know!
*Kenshoo Industry Spotlight Infographic, Financial Services Insurance, 2014
