Leveraging LinkedIn to Build Brand Awareness and Drive Leads for Your National Brand
September 5, 2014
Balihoo recently began testing sponsored content on LinkedIn to help boost awareness and attendance to our new Fall Webinar Series. The results have been pretty incredible – 100,000+ impressions, a significant spike in unique visitors and pageviews, and 20+ new followers acquired in the span of a couple of weeks. So, we wanted to dig a little deeper to discover, and share, how brands can utilize LinkedIn to build brand awareness and drive leads. Take a look below, and let us know if you have any other recommendations.
Amanda Cash-Crowley – Demand Generation Marketing Manager
Social Media Frontiers: For the Dedicated Salesman, a Powerful New Tool
In July, LinkedIn launched a new standalone version of its product called Sales Navigator, which contains a set of prospecting and efficiency tools for salespeople. The app is touted as part of “the transformation in how you buy and sell products”, and is mostly of value to B2B companies. This short article, written by Social Media Frontiers’ Douglas Clarke-Williams, covers how Sales Navigator attempts to cover each of the steps to successful social selling and what LinkedIn’s acquisition of Newsle means for marketers.
Marcie Ellison – Marketing Manager
MarketingProfs: Eight Tips for Creating a Great LinkedIn Business Page
With over 300 million members, LinkedIn has proven itself to be the top spot for business networking. It makes sense then to take some time to consider how your brand is currently being represented on the social giant. This straightforward MarketingProfs article, while a year old, provides eight useful (and easily implementable) tips on how to create a successful LinkedIn business page.
Alden Dale – Marketing Technology Manager
MarketingLand: LinkedIn Goes Transparent, Gives Users More Data Control
LinkedIn is making an effort to increase their transparency with the end-users, and, one aspect of that is releasing the targeting criteria they use to determine which ads to show you when you log in. While most networks offer some degree of transparency in this area, being able to dive in and see exactly what LinkedIn is targeting off of could potentially give you insight for the next time you run an ad campaign with them. While the request can take up to 72 hours to process, getting this valuable information should justify the wait!
Susan Tormollen – VP of Marketing
It’s nice to see that Sponsored Updates on LinkedIn are already generating case studies and results for companies (though I think the most value, at this point, is still for B2B companies.) And, although this is not a best practice for LinkedIn, this great Content Marketing Trends Report that LinkedIn published this summer provides updates on their predictions and lots of stats from industry leading organizations and research studies.
Learn how Balihoo can help your national brand reach consumers through our Social Media Solution Module.