Location-Based Marketing – What YOUR Brand Needs to Know
September 14, 2015
As smartphone adoption has boomed and mobile content consumption has skyrocketed, consumers – across demographics – have grown increasingly comfortable with location sharing. The result of this societal evolution has presented marketers with what would have once been deemed a flat-out impossible opportunity: precise, exact, timely targeting.
According to BIA Kelsey $9 billion will be spent on location targeted mobile ads this year – and that number is projected to surpass $15 billion within the next three years 2018. Takeaway: Brands cannot afford NOT to leverage the power of location-based mobile. Done correctly, no other channel allows brands to reach consumers as precisely and acutely.
Here are several great resources for brands looking to better reach their target consumers via location targeting tactics and technology:
This post summarizes the thoughts shared at this year’s Local Search Association’s Conference. Check it out to learn what executives from some of the country’s top of mobile marketing firms view as the key shifts in location-based advertising and learn what the implications are for publishers, national brands, and local marketers.
3 New Location-Based Marketing Tactics (iMediaConnection)
This info-packed article explores the opportunity and outlines how location-based marketing can – and should – be used to help brands better reach their target consumers. Check it out to learn about various location targeting tactics and explore best practices.
14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing Strategies (Search Engine Land)
This article outlines various search and marketing practices that can save marketers valuable time and require minimal (if any) investment. Check it out to learn how to get the best bang for your national brand’s local marketing buck.
Learn how Cousins Subs has leveraged the GPS capabilities of smartphones to reach local consumers. As explained by the sandwich chain’s Digital & Social Media Manager, Jordan Steinert, “We realized that in order to gain competitive advantages we needed to tap into the guest-service and marketing powers that location-based marketing provides. As a result, we focus our location-based marketing on four areas: search and discovery, guest service and engagement; paid media; and insights and reporting.”
Last but not least, be sure to check out this new report to learn the ways in which location-based search differs from national search campaigns, why leading brands are shifting funds from national to location-based efforts, and how to effectively and efficiently kick-off a location-based paid search strategy.