National Marketers: Your Customer’s Purchase Journey & Your Brand
October 13, 2015
As a national marketer, your top goal is to cultivate brand awareness and ultimately close sales.
In today’s digitally-obsessed culture, to successfully accomplish this, it is essential to recognize the various touchpoints and channels that your consumers are currently leveraging to interact with your brand. At the same time, it’s crucial to accept (and employ) the simple fact that by the time consumers reach the final moment of truth, the moment of purchase, the transaction is most often made at the local level, in a physical store.
With that in mind, isn’t it odd to consider that – for many national brands – this crucial “last mile” of effort is being unwisely left in the hands of affiliates, dealers, locations and local marketing partners? This scenario – for countless reasons (the top of which being a general lack of marketing expertise at the affiliate level) – is simply not the most efficient or effective scenario.
At the end of the day, local marketing partners simply often don’t have the time or resources to invest into the customer’s journey and experience with your brand, thus leaving the door wide open for your competitors to come in and swoop up them up.
To learn more about how to ensure your national brand is showing up in this crucial “last mile” of the purchase journey:
- Check out the following research report to learn more about how your brand can leverage innovative technology and resources to ensure your customer’s journey culminates at your brand: ‘Your Customer’s Purchase Journey Involves Multiple Touch Points at the Local Level. Are You Showing Up?’
- Register to join this upcoming webcast ‘The New Customer Journey: Think Local, Act Mobile’ (taking place this Thursday) to learn the ways in which mobile technology is currently enabling national marketers to capture consumer attention at various points along the customer journey. You’ll also discover how today’s top marketers are combining location, search, and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go, at the local level.