New Infographic: Local Websites vs. Landing Pages
October 6, 2014
Have you had a chance to download at our latest infographic – Local Websites vs. Landing Pages: Can you Spot the Difference?
When our readers showed interest in learning more about Local Websites, we wanted to consolidate all of the recent data that we’ve been seeing about organic search traffic and how it ultimately affects in-store conversions, as well as dispel many of the myths out there about “landing pages” and what they can and cannot do for your brand.
Here’s what we found: not only do many shoppers have a local intent when searching online, they follow up that intent by actually visiting a store and making a purchase. You may be asking what that has to do with Local Websites. The Answer: Everything.
You see, Local Websites are built for organic search first and foremost. So, when a search with local intent occurs, having Local Websites for each of your brick-and-mortars or agents will give you the best chance to display at the top of a results page. Local Websites are permanent lead-generating engines, whose benefit compounds over time, while landing pages are mostly used for short-term promotions driven by methods outside of SEO.
Since we know that search-acquired customers are more valuable than other customers (and have the data to prove it), we can conclude that local websites will consistently outperform landing pages in ROI.
So, what are the elements that differentiate true local websites from landing pages? Download the free infographic here to find out.
If you’re interested in learning more about Balihoo’s best-in-class Local Websites solution, visit the dedicated page on our website.