Balihoo Named a Strong Performer in Through-Channel Marketing Automation Platforms
August 5, 2015
Balihoo was among the select companies that Forrester invited to participate in its The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015 report. In this evaluation, Balihoo was cited as a Strong Performer, and received the second highest score for the Technology category (tied).
According to the report, “TCMA vendors as a group are bringing more innovation, flexibility, and architectural rigor to their products than their enterprise marketing automation counterparts.” And, “Balihoo brings scale to through-channel marketing automation through partnerships that support programmatic automation in media selection/buying.”
“I couldn’t agree more with Forrester’s finding that it is the local-focused providers who are driving innovation in marketing automation, rather than the traditional enterprise solutions.” says Balihoo’s Matt Long, Senior Vice President of Product Management. ” Nor could I agree more with the finding that strong technology – not services – is at the core of Balihoo’s product set. We will remain focused on increasing efficiency in the local marketing process while also increasing performance for local digital tactics.”