Balihoo Named Aflac Partner of the Year
March 2, 2015
Balihoo (www.balihoo.com), the premier local marketing platform helping national brands activate thousands of data-driven campaigns, was awarded the prestigious Aflac “Partner of the Year” award.
Every year, Aflac, the leading provider of voluntary insurance in the United States, recognizes partners that go above and beyond in helping the company meet their key objective of delivering exceptional level of service to all customers, employees, associates, and the community. The company reviews all of its partners and chooses one in each of the four categories — Quality, Service, Technology and Value – as Partner of the Year. Balihoo took the honor in the “Quality” category.
When Balihoo joined forces with Aflac, the two industry leaders mapped out aggressive goals to simplify the process of local marketing to ensure that Aflac’s individual agents had comprehensive, easy-to-use tools, that were compliant with Aflac standards. In short, Balihoo and Aflac had to rethink local agent marketing, and leverage Aflac data to drive revenue as well as reduce costs. Aflac was looking to dominate Google’s Search Engine Results Page (SERP) when prospective customers search for supplemental insurance in local markets, and to turn thousands of Aflac agents and brokers into savvy local marketers.
Together the two companies created an online platform populated with legally compliant and professionally designed marketing materials that are customizable and accessible to every Aflac agent to meet their specific sales needs. Going in, Balihoo understood that the platform had to serve several purposes: it needed to be intuitive, give local agents the ability to financially manage marketing expenses from their commission accruals, and have the ability to execute the marketing from the agents computer, all in the matter of minutes. From this the Aflac Marketing Manager Program was born. To date, it has generated tens of thousands of orders for agents and saved them upwards of a million dollars in out-of-pocket expenses.
To say that the partnership has been successful would be an understatement. Balihoo and Aflac have a synergy that extends beyond a traditional national brand-to-platform relationship. Because Balihoo is poised to adjust to national brand needs and expansion in the market, we are able to create programs that grow and mold into what is most effective for our partners.
At Balihoo, our mission has always been to help national brands succeed in local marketing by providing brands with cutting edge technology that allows them to reach consumers and drive discoverability, drive sales/leads, and build lasting relationships with those consumers. We are committed to providing a stimulating work environment and contributing to our community.This is reflected in Balihoo being listed as one of the best places to work in Idaho year over year. For two consecutive years Balihoo has topped Outside Magazine’s prestigious “Best Places to Work” in the U.S. list. We have also raised over $80,000 for community charities while contributing over 3,400 hours in volunteer services. By having true partnerships with companies like Aflac, whose core values are in alignment with our own, we can deliver the best work, an outstanding environment for our employees, and the foundation for decades of growth. Balihoo is honored to be named Aflac’s 2014 Partner of the Year.