Starcom MediaVest Group’s Local Spectrum Inks Partnership with Balihoo
May 5, 2014
CHICAGO, IL, May 5, 2014 — Local Spectrum, the location-based marketing unit within global media agency network Starcom MediaVest Group, has entered into a partnership with Balihoo, the premier provider of local marketing automation technology that enables multi-touchpoint local activation at scale.
The power of location in today’s digital age is a significantly untapped market. This partnership combines Local Spectrum’s acumen in local digital and directory marketing and Balihoo’s innovative technology to allow first-of-its-kind local automation to be employed by national brands, bringing a new level of relevancy between brands and consumers. This partnership enables national to neighborhood activation of location-based digital solutions, automated for brand and affiliate-based clients across digital and traditional channels, including local websites (SEO), search engine marketing, email, direct mail, and print advertising. And now, all executions can be delivered with consistency, personalization and activated at scale.
“At SMG, we are partnering for innovation, enabling our clients to benefit from industry-leading opportunities. We all know that in today’s digital world consumers’ media usage is more local and more personalized than ever. Precision location activation with digital scale will truly transform clients’ businesses, said Starcom USA CEO Lisa Donohue, who also has executive oversight for Local Spectrum. “Partnering with Balihoo, the leader in local marketing automation, allows us to provide a best-in-class solution for our clients’ advantage. We’re excited about what lies ahead”
“Local marketing remains the single largest untapped opportunity for national brands. And it’s thrilling to be able to partner with SMG and bring innovative brand experience and technology together to help leading brands drive local demand and increase revenue,” says Pete Gombert, CEO, Balihoo. “Through the use of data and technology, brands are able to precisely target their unique consumers with personalized, geo-specific messages and campaigns. These are the messages that break through the clutter and result in sales.”
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 7,900 employees in 130 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2013, SMG was named Festival of Media Global Network of the Year. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
Balihoo is the leading local marketing platform, helping national brands activate millions of data-driven campaigns. The cloud-based technology incorporates a full suite of solution modules, ranging from traditional tactics to local digital tactics. Each module marries powerful technology with data, allowing national brands and agencies to scale campaigns and track results.
Corporate Communications, Starcom MediaVest Group
Managing Editor, Balihoo