How Much Of My Franchise Budget Should Go To Marketing?

How Much Of My Franchise Budget Should Go To Marketing

Running a franchise is a numbers game – and one of the most important numbers is how much to put into your marketing budget.  In this blog post, we explain how to figure out what’s the right amount for your franchise locations. One of the big benefits of opening a franchise location is working with […]

Get The Right Franchisees: 6 Franchise-Marketing Strategies

How To Find The ‘Right’ Franchisees With Marketing

Finding franchisees that are a good match to your business can be the difference between success and failure for your expanding brand. In this blog post, we explain 6 marketing strategies to catch the eye of quality franchisees. At Balihoo, we pride ourselves on being the leader in multi-location marketing, helping franchise businesses market their […]

Maximizing Your Social Media Reach: Proven Strategies For Success

Maximizing Your Social Media Reach: Proven Strategies For Success

For years, the perception of social media marketing was that it’s something “an intern” was handling, probably as an afterthought between endless hours of watching TV at their desk. The idea that social media – something that young people do for fun – was something that requires specialized skills and a lot of work was […]

The Digital Revolution: AI’s Impact on Local Business Marketing

Artificial Intelligence

A rule of thumb when it comes to artificial intelligence: never ask an AI to do something that you don’t understand. When employed properly, artificial intelligence can be a powerful labor-saving tool in your kit — but you need to have the ability to check their work. Otherwise, the AI can get things wrong or, […]

Influencer Marketing For Franchise Businesses

Influencer Marketing For Franchise Businesse

A remix of the classic celebrity endorsement, the “influencer marketing” campaign puts a collaborative spin on an old classic.  In this blog post, we explain how it works. In March of 2024, Little Caesars franchises around North America debuted a new menu item: Crazy Puffs. Described as “four handheld pizza puffs with mozzarella cheese, pizza […]

A Guided Tour of Balihoo’s Advanced Features

Balihoo Advanced Software a “Guided Tour”

What makes Balihoo the leader in multi-location marketing? Because we’re franchise marketing done differently. In this blog post, we show you a little bit of what we can do. Succeeding as a franchise business isn’t for the faint of heart. For franchisors, it often means creating a successful businesses from the ground up, and then […]

The Franchise Guide To Data Privacy

Privacy And Franchising, Rules, Laws, And Best Practices

Though franchise businesses are often local, brick-and-mortar locations, franchise businesses are often subject to internet-focused laws about data privacy. In this blog post, we explain some of the basics. Franchise businesses often bridge the gap between two different worlds: between big corporations and independent businesses; between national chains and local operations; between brick-and-mortar operations and […]

Search Impression Share: A Crucial Metric In PPC Campaigns

Search Impression Share: A Crucial Metric In PPC Campaigns

Sometimes, it’s better to get a bigger piece of a smaller pie.  In this blog post, we explain how to use Search Impression Share to turbocharge your PPC campaigns. When it comes to pay-per-click (PPC) advertising, everyone is looking for an edge. But in competitive markets, an “edge” often boils down to “outspend your competitors.” […]

Ways To Get Your Franchise Involved In The Community (And Why It’s Smart)

Ways To Get Your Franchise Involved In The Community

Getting involved in your community is the right thing to do. And getting your franchise business involved in the community is the right thing for your business. In this blog post, we explain how community engagement is smart marketing. For franchisees, one of the biggest upsides of being part of a franchise brand is being […]

Storytelling: The Secret Sauce To Franchise Marketing

The Secret Sauce To Franchise Marketing

Want to build your brand, make sales, grow your business? You’ve got to engage your audience’s head AND heart.  In this blog post, we’ll explain how ‘storytelling’ isn’t just for bedtimes. Franchise marketing can have various goals: to make sales, to gain customers, to build awareness, or other objectives. But believe it or not, all […]

Should I Use Branded Keywords In My Search Advertising?

Should I Use Branded Keywords In Local Advertising

On the surface, this seems like a no-brainer: if a customer is searching for your brand by name, why would you need to pay for those keywords in your campaigns? The answer may surprise you. With “near me” searches on the rise year over year, local paid-search marketing is a key component of any multi-location […]

5 Reasons Your Franchise Should Advertise On CTV In 2024

Why You Should Advertise On CTV in 2024

With so many businesses making the leap to advertising on CTV, you may wonder if it’s a good fit for franchise operations. In this blog post, we explain 5 reasons why it’s a perfect fit. There are screens everywhere these days — affordable connected monitors mean that there’s streaming video hanging on your living room […]

5 Franchise Marketing Strategies To Boost ROI Across Locations

5 Franchise Marketing Strategies To Boost ROI Across Locations

Instead of talking about “exposure” and “impressions,” let’s talk about what really matters to your franchisees: marketing strategies that will boost your ROI in 2024. One key for a franchise business to succeed is a lack of waste. Strategies that increase ROI across multiple locations will always be more valuable than a solution that’s specific […]